After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn.
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IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY
* gay pasta *
“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said. The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.
Fd, a ozen food pany, produced what is believed to be the first gay-iendly ad the European untry. The ad ne months after the chairman of Italian pasta maker Barilla me unr fire for sayg that he would never e a gay fay his ads.
” Gay activists Europe praised the vio for showsg the simplicy and the daily life of a gay uple.
6 SCMPT PRO-GAY PASTAS
In what is believed to be the first gay iendly mpaign, a son out over microwaved pasta * gay pasta *
“It’s a posive step forward when different typ of fai are portrayed ads, as they ronate wh parts of society that are ually margalized, ” said Juris Lavrikovs, the munitns manager of ILGA, Europe’s Internatnal Lbian, Gay, Bisexual, Trans & Intersex Associatn.
Here are some tasty optns for those wantg to follow Barilla's antigay chairman's advice and 'eat someone else's pasta.' * gay pasta *
When Guido Barilla, chairman of Italy-based Barilla Pasta, said that his pany will never e a gay uple his ads and if that angers LGBT folks, they should jt eat someone else's pasta, untls LGBT people and straight alli around the world did jt that. To help you spend your hard-earned gay dollars on worthwhile brands, we've llected six fabulo gay-iendly pasta brands that n easily replace Barilla's spot your pantry.
The German arm of the pany took to social media Friday morng to distguish self om s gay-hatg B-named petors wh a new image (above) acpanied by the ptn "Love and pasta for all! ")"We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach, " a spokperson for Or im Hafen, Bertolli's social-media agency Germany, tells AdWeek, which pots out that the brand has been gay-iendly the U. And even though has new owners, has the same great gay fan base.