After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn.
Contents:
IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY
* gay pasta *
“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said.
6 SCMPT PRO-GAY PASTAS
In what is believed to be the first gay iendly mpaign, a son out over microwaved pasta * gay pasta *
The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents. Fd, a ozen food pany, produced what is believed to be the first gay-iendly ad the European untry. The ad ne months after the chairman of Italian pasta maker Barilla me unr fire for sayg that he would never e a gay fay his ads.
” Gay activists Europe praised the vio for showsg the simplicy and the daily life of a gay uple.
Here are some tasty optns for those wantg to follow Barilla's antigay chairman's advice and 'eat someone else's pasta.' * gay pasta *
“It’s a posive step forward when different typ of fai are portrayed ads, as they ronate wh parts of society that are ually margalized, ” said Juris Lavrikovs, the munitns manager of ILGA, Europe’s Internatnal Lbian, Gay, Bisexual, Trans & Intersex Associatn.