Not long ago, ads targetg gays and lbians uld only be found alternative newspapers. Now Chevrolet, Levi Strss and others are targetg that mographic. Gut host Jacki Lyn speaks wh Advertisg Age reporter Thomas Pare about chang LGBT-targeted advertisg.
Contents:
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
- TIFFANY & CO. JEWELRY AD CAMPAIGN FEATUR ITS FIRST GAY COUPLE
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague. ” And pre-rabow washg, we had “gay wdow advertisg.
HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
Brands that chose to reprent gay and lbian people were takg a huge risk.
TIFFANY & CO. JEWELRY AD CAMPAIGN FEATUR ITS FIRST GAY COUPLE
In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time. To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch.
Even though their support was often subtle, the ads still shocked the world wh their mastream reprentatn the face of a wily homophobic culture.