New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

Contents:

• KEV MAXEN, JAGUARS ASSISTANT STRENGTH ACH, OUT AS FIRST OPENLY GAY MALE ACH NFL
• TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED
• JAGUARS ASSISTANT KEV MAXEN IS FIRST MALE NFL ACH TO E OUT AS GAY
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• ‘IT’S MY FLORIDA TOO’: PULSE SHOOTG SURVIVOR BRANDON WOLF ON BEG BLACK, GAY AND THE ANTI-RON DESANTIS
• GAY ORLANDO
• JAGS' MAXEN IS FIRST MALE AMERIN PRO SPORTS ACH TO E OUT AS GAY
• JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
• ORLANDO GAY
• GAY AND GAY-IENDLY HOTELS ORLANDO
• MOVG TO LGBT ORLANDO, FLORIDA? HOW TO FD YOUR PERFECT GAY NEIGHBORHOOD!

KEV MAXEN, JAGUARS ASSISTANT STRENGTH ACH, OUT AS FIRST OPENLY GAY MALE ACH NFL

Jacksonville Jaguars assistant strength and ndng ach Kev Maxen me out publicly as gay Thursday, makg him the first known openly gay male ach the NFL and men’s profsnal sports the Uned Stat. RAIDERS' CARL NASSIB ON COMING OUT GAY: ‘I DIDN’T KNOW IF IT WOULD RUIN MY CAREER' "It wasn’t until recently — and wh the immense love and support of my fay, my iends, lleagu and peers, and the urage and sacrifice om my partner — that I realized I have the right and rponsibily to love and be loved, and that maybe sharg this will hopefully give someone else the strength to accept their own life and take ntrol of their own story, " Maxen explaed. In the NFL, Tampa Bay Bucneers fensive leman Carl Nassib beme the league’s first openly gay active player when he ma his announcement 2021 while playg for the Las Vegas Rairs.

San Francis 49ers assistant Katie Sowers was the first woman and openly gay ach a Super Bowl 2020. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.

JAGUARS ASSISTANT KEV MAXEN IS FIRST MALE NFL ACH TO E OUT AS GAY

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

“First of all, I’m gay, ” he said, “and this movie is gog to be gay non. "Alex AvilaAnd Gay Tim, a Brish LGBTQ news se, celebrated Friday, the day of the film’s official release, as “Barbie day“ and lled the world-renowned doll a “queer cultural phenomenon. PicturIn an terview wh Fandango, actor Kate McKnon, who is openly gay and plays “Weird Barbie” the film, said Barbie is about “imagatn.

Many also flagged the teased scene which Barbie, now the real world, exchang a longg look wh Ameri Ferrera’s Gloria character; though, the relatnship between the two turns out to be a tribute to motherhood and the tradnal, nuclear before the film’s release, Robbie all but squashed the mors that some or any of the Barbi and Kens would be gay, tellg the Brish LGBTQ magaze Attu: The dolls don’t “actually have sexual orientatns. There are brief appearanc by Earrg Magic Ken and Palm Beach Sugar Daddy Ken, both of which Mattel has always nied were tentnally gay-d. ”As far as the queer-d trailers and promotnal clips for the new “Barbie” film, Rand poted to a phenomenon known as “gay wdow advertisg, ” or the practice of advertisers gturg to queer dienc a way that will go over the heads of those who would disapprove.

‘IT’S MY FLORIDA TOO’: PULSE SHOOTG SURVIVOR BRANDON WOLF ON BEG BLACK, GAY AND THE ANTI-RON DESANTIS

Michael Sam beme the first openly gay player to be drafted when the then-St.

In a sea of nned cktails, Gay Water wants to stand out.

GAY ORLANDO

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

JAGS' MAXEN IS FIRST MALE AMERIN PRO SPORTS ACH TO E OUT AS GAY

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

ORLANDO GAY

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. No NFL ach had ever publicly e out as gay, so Maxen, an assistant strength and ndng ach for the Jacksonville Jaguars, kept quiet about his sexual that ma him angry — at himself.

GAY AND GAY-IENDLY HOTELS ORLANDO

Former San Francis 49ers offensive assistant Katie Sowers beme the NFL’s first ach to e out as gay 2017.

Acrdg to the article, Maxen ma his cisn to do so last year and reached out for advice om Carl Nassib, who 2021 beme the NFL’s first out gay active player as a member of the Las Vegas was Nassib who put Maxen ntact wh Outsports.

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.

MOVG TO LGBT ORLANDO, FLORIDA? HOW TO FD YOUR PERFECT GAY NEIGHBORHOOD!

Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.