Chevrolet buted two ads that feature gay upl, the first time same-sex upl have been featured an Olympics Openg Ceremony mercial. The theme of the ads are “fay,” cludg this le: “While what means to be a fay hasn’t changed, what a fay looks like has.”
Contents:
- CHEVY VOLT GAY PRI AD
- FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
- GAY PRI MUNICH (CSD MüNCHEN)
- CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
CHEVY VOLT GAY PRI AD
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gmc gay pride ad *
First tomaker to jo the Natnal Gay and Lbian Chamber of Commerce. Recently joed the Fair and Equal Michigan effort to amend the state’s civil rights law to ver lbian, gay, bisexual and transgenr dividuals. Pri flags have been a symbol for the LGBTQ+ muny sce 1977 when Harvey Milk, polician and gay-rights activist, challenged Gilbert Baker, a U.S.
Last month, Ford created a one-off Ranger Raptor wh a LGBTQ+ rabow livery rponse to a hateful ment on social media plag that the tck's Performance Blue lor was "very gay.
In a sea of nned cktails, Gay Water wants to stand out.
FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
View tailed pictur that acpany our Chevy Volt Gay Pri Ad article wh close-up photos of exterr and terr featur. (1 photos) * gmc gay pride ad *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
GAY PRI MUNICH (CSD MüNCHEN)
Explore our 2023 Global Gay Pri Calendar for the LGBTQ+ muny featurg a listg of 200+ gay pri paras and celebratns around the world. * gmc gay pride ad *
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns. * gmc gay pride ad *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
* gmc gay pride ad *
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.