Chevy gay uple ads but durg Sochi Openg Ceremony; ni polil tentns

Contents:

• CHEVY VOLT GAY PRI AD
• FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
• GAY PRI MUNICH (CSD MüNCHEN)
• CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS

CHEVY VOLT GAY PRI AD

First tomaker to jo the Natnal Gay and Lbian Chamber of Commerce. Recently joed the Fair and Equal Michigan effort to amend the state’s civil rights law to ver lbian, gay, bisexual and transgenr dividuals.

Pri flags have been a symbol for the LGBTQ+ muny sce 1977 when Harvey Milk, polician and gay-rights activist, challenged Gilbert Baker, a U.S. Last month, Ford created a one-off Ranger Raptor wh a LGBTQ+ rabow livery rponse to a hateful ment on social media plag that the tck's Performance Blue lor was "very gay.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

GAY PRI MUNICH (CSD MüNCHEN)

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. This mercial om CarGus was actually hailed “the gayt mercial of the year” by many.

The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear. The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship.

Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg ​50th anniversary sce homosexualy was crimalized the untry.

His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner.

The LGBTQ+ rights movement has ma tremendo stris over the past few s and much of the progrs visibily is thanks part to gay pri paras and march that have taken place ci around the world.