A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
* unicorn gay community *
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.
He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg .
GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.
Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. Strewn across flags, banners, and ps, the rabow symboliz the diversy of gays and lbians around the world.