Goodbye, Gayborhood. Hello, Midtown Village Development.

Contents:

• CHAPTER 1. BEYOND THE GAY GHETTO. FOUNDG DEBAT GAY LIBERATN
• CHAPTER 1. BEYOND THE GAY GHETTO. FOUNDG DEBAT GAY LIBERATN
• GETTG BEYOND THE GAY GHETTO WH GAY FILMS
• THERE GO THE GAYBORHOOD
• “IN THIS PART OF THE CY, ALL THE FELLOWS ARE GAY:” EXPLORG THE HISTORY OF LGBTQ NIGHTLIFE AT ST. LOUIS’S GRAND AND OLIVE [3/3]

CHAPTER 1. BEYOND THE GAY GHETTO. FOUNDG DEBAT GAY LIBERATN

Beyond the Gay Ghetto.

Foundg Debat Gay Liberatn. Buildg Lbian and Gay Solidary wh Niragua.

Early Salvatn Army Counterculture Queens: Gay Hoe, Mneapolis (1971–79). Northern Lights: The Aurora Lbian Center and the Northland Gay Men’s Center, Duluth (sce 1988).

CHAPTER 1. BEYOND THE GAY GHETTO. FOUNDG DEBAT GAY LIBERATN

Put GLEAM Your Life: Gay and Lbian Elrs Active Mnota, Mneapolis (sce 1989). Lorg Park as a Fictnal “Gay Ghetto”: Homo Heights, Mneapolis (1997).

Cleve, Stewart Van, 'Buildg Communy: Life beyond the Gay Ghetto', Land of 10, 000 Lov: A History of Queer Mnota (Mneapolis, MN, 2012; onle edn, Mnota Scholarship Onle, 24 Aug. This chapter discs Mnota’s “gay ghetto” muny. Pl’s Wt Seventh Street, on Mneapolis’s Lyndale Avenue South near Frankl Avenue, while gay men settled dilapidated mansns, fad apartment hotels, and other stctur wh mpy athetics near Lorg Park and along St.

GETTG BEYOND THE GAY GHETTO WH GAY FILMS

Fledglg gay and lbian areas generated new mands for muny centers, church, rtrants, operativ, ffeeho, and polil llectiv. Ocsnally the digizatn procs troduc transcriptn errors or other problems; we are ntug to work to improve the archived IN 1982, 20TH CENtury Fox tted the market for gay-themed movi wh "Makg Love. " It starred Harry Haml as a homosexual home-wrecker who serts himself between the happily married Kate Jackson and Michael Ontkean.

The stud had a dual marketg mpaign that would reassure heterosexuals while enticg a gay dience. In the gay prs, Ms. Years later, the enormo succs of Tri-Star's "Philalphia" (a movie about AIDS that ma $77 ln domtilly) has igned stud tert gay projects.

Neil Meron and Craig Zadan are producg "Falsettos, " an adaptatn of the Broadway mil, for Disney, and, for Warner Brothers, "The Mayor of Castro Street, " a bgraphy of Harvey Milk, the sla San Francis gay rights advote. "Homophobia tends to disappear mensurate wh box office gross, " says Mr.

THERE GO THE GAYBORHOOD

Some marketg experts believe that is creasgly difficult to market a film directly to homosexual dienc. "One of the problems wh the gay market is to treat homogeneoly, " says Chris Pula, print of marketg at New Le Cema, which two years ago released "Three of Hearts, " a film about a lbian relatnship.

"One gay film isn't gog to satisfy everybody. If you went to a gay bar, everybody looked the same.

"Richard Jenngs, the executive director of Hollywood Supports, an advocy group for gay people and for AIDS awarens at the studs, says: "It ed to be that we would flock to anythg that had gay characters, even if they were ice-pick murrers or people ranged bee they were gay. "Gay men and lbians show ltle tert each other's films.

“IN THIS PART OF THE CY, ALL THE FELLOWS ARE GAY:” EXPLORG THE HISTORY OF LGBTQ NIGHTLIFE AT ST. LOUIS’S GRAND AND OLIVE [3/3]

Christe Vachon, who produced "Go Fish, " a lbian love story released last month by the Samuel Goldwyn Company, says: "Lbians go to the gay men's films bee there aren't enough lbian films for them. But how many gay men do you know who want to see two women kissg on each other?

Mark Gill, the senr vice print Contued on Next Page for publicy at Columbia Pictur, which has four gay-themed films velopment, says: " 'Philalphia' didn't open the door for gay projects.

Buffy Shutt, print of marketg for the stud, says, "We didn't want to have separate gay and straight mpaigns, and maybe not get eher dience clear.

Lansg is velopg a new gay social edy wrten by Pl Rudnick and produced by Stt month Universal Pictur began productn New York on "To Wong Foo, Thanks for Everythg, Julie Newmar. Acrdg to Rsell Schwartz, Gramercy's print: "It's not a gay picture.

It's not about gay love. There is nothg that you'll see the materials that we create that is necsarily gay.

"Richard Natale, a Los Angel journalist who has chronicled many gay and AIDS film projects, says that gay them mt be approached an unthreateng way. Rather than skirt the issue of what the film is about, ads for some films make sure that dienc know there is homosexual ntent. If the movie's budget is low enough, the gay market alone n make the film profable.

A pany based San Francis, Framele, releas and markets only gay and lbian tl. "We always strs the gay and lbian relevance of movi to dienc, " says Mark Fch, the exhibns director of Framele and the director of the San Francis Internatnal Lbian and Gay Film Ftival.

"Comg Out Unr Fire, " a documentary that opened this summer om Zegeist Films, is about gay and lbian soldiers durg World War II. The trailer for the film, says Nancy Gerstman, vice print of Zegeist, "highlights men and women equally, and the target group is gays over 35.

Mch Maxwell, the executive producer of "Jefey, " which stars Steven Weber as an AIDS-anx naif tryg to pe wh sex and love, says: "The trials and tribulatns of a gay male the 90's are universal them. Rudnick says: "Gay dienc are an enormo source of revenue for straight films, and have had no problem intifyg wh and enjoyg straight people on screen.

Gerrans says, "often refe to play the sexy ad photos that n the gay media. "Gay ntent is fely verboten, " he says. "For 'Swoon, ' they jt said there was no way the world that they were gog to allow to be so overt about the gayns the movie.

"Homosexualy is not one of the thgs that is verboten, " she says.

"The challenge then is to nct a subtle marketg strategy that mak a film palatable to mastream viewers and yet signals gay dienc that there is material of particular tert to them.