Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out 07/21/2023

Contents:

• IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
• HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• GAY ALHOL REHAB
• LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.
• GAY MEN AND ALHOL: THE RELATNSHIP WH THE BOTTLE
• GAY MEN, WE HAVE A DRKG PROBLEM
• FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
• LGBT ADDICTN TREATMENT: GAY REHAB CENTER
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. 1 In fact, studi show that people who self-intify as lbian, gay, or bisexual are approximately 2 tim as likely to have an addictn than straight peers and transgenr dividuals are close to 4 tim as likely.

HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

Rearch suggts that gay alhol treatment programs mt nsir important factors such as sexual objectifitn, the tersectnaly of multiple margalized inti—pecially the impacts of racism—and high occurrenc of mental health ndns.

While rearch has not drawn specific nclns about why gay women are so much more likely to mise or bee addicted to alhol than straight women, studi do show certa risk factors for alhol abe the muny. Studi dite that gay women experience certa mental health ncerns—many of which are associated wh a higher rate of substance mise—more often than straight women. Gay men have been observed to mise alhol as a pg mechanism, as well as part of a pattern of risk-takg behavrs that may be related to addictn, trma, peer fluence, or mental health ndns.

Dpe advancements both the unrstandg and treatment of HIV and other sexually transmted fectns, some people still stigmatize gay men based on the AIDS crisis of the 1980s.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Gay men of lor are vulnerable to addnal systemic opprsn, which n be related to the homophobic beliefs about specific margalized muni or the crimalizatn of homosexualy. This is particularly ncerng when nsirg that a 2007-2017 Centers for Disease Control and Preventn (CDC) report showed that over 23% of lbian, gay, or bisexual high school stunts and almost 27% of stunts who were unsure of their sexualy had ed illic dgs, pared to jt over 12% of straight stunts.

GAY ALHOL REHAB

The fn of “gay” means “happy, ” yet over the years perceptn of the word shifted to negative as people began g as a disparagg term for people and thgs. “There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, ” says Spencer Hodson, Founr and CEO of Gay Water.

The name of the brand fs the product sce the term ‘gay water’ has been known wh the queer muny for some time now as a lloquialism for a vodka soda. There are several brands jog on the love cludg Gay Beer, Supergay Vodka and Drag Superstar RuPl’s le of nned cktails and mocktails, Hoe of Love.

LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.

In the past year, the 10 most-popular LGBTQIA+ products on Drizly have also shifted to clu new brands like Tribi and SuperGay, among others, suggtg that nsumers are eager to try new products and support new brands led by the LGBTQIA+ muny.

“I thk that if a ctomer were walkg through your retail tablishment and saw a rabow flag next to a bottle, ” he says, “ would let them know that there are gay wemakers out there, and that you’re supportg the gay muny. - Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic Flavors Fance Watchlists My Portfol Markets Optns: Hight Open Intert Optns: Hight Implied Volatily News Vios Yahoo Fance Pl Screeners Personal Fance High-yield savgs acunt rat Crypto Indtri Contact Us S&P 500 Dow 30 Nasdaq Rsell 2000 C Oil Gold Silver EUR/USD 10-Yr Bond GBP/USD USD/JPY B USD CMC Crypto 200 FTSE 100 Nikkei 225 HI, GAY! - Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic FlavorsNEW YORK, July 20, 2023 /PRNewswire/ -- For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda.

GAY MEN AND ALHOL: THE RELATNSHIP WH THE BOTTLE

As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ Water LogoGay Water is more than a beverage pany, is a brand that will reprent the LGBTQ+ muny 365 days a year. At s earlit fn, "gay" means "happy, " yet over the years perceptn of the word shifted to negative as people began g as a pejorative label for people and actns. "There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, " says Spencer Hodson, Founr and CEO of Gay Water.

"Wh three simple gredients, only 80 lori and 4% ABV, gluten-ee and no sugar, Gay Water also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol. Gay Water will lnch wh four rehg flavors: watermelon, lime, peach, and grapeu wh plans to expand to more product l the g Water sgle flavor packs will nta six 12oz ns for $18. About Gay WaterGay Water is not jt any nned vodka soda pany, but a queer missn-driven liftyle brand that aims to celebrate and empower the LGBTQIA+ muny.

GAY MEN, WE HAVE A DRKG PROBLEM

We believe reclaimg the word 'gay' by makg visible every day - be at your lol bar, rtrant, liquor store, grocery store, and of urse, your own a pany, we are mted to creatg a safe and clive muny for everyone, cludg our employe, the non-profs we llaborate wh, and the vendors we work wh.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

Alhol and dg e among some gay and bisexual men n be a reactn to homophobia, discrimatn, or vlence they experienced due to their sexual orientatn and n ntribute to other mental health and physil problems. For some gay and bisexual men, alhol and illegal dg e, pecially methamphetam (meth), amyl nrat (poppers), and dgs ed to treat erectile dysfunctn (when a man has a hard time keepg an erectn durg sex), also ntribute to a higher chance of gettg HIV and other STDs.

But a review of data om the 2015 Natnal Survey on Dg Use and Health found that people who intified as lbian, gay, or bisexual were more likely to be current alhol ers or bge drkers the last month. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

LGBT ADDICTN TREATMENT: GAY REHAB CENTER

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.