Eric Bach is an openly gay broadster for the Frericksburg Natnals. He has major league aspiratns, but his path has been much lonelier than he would prefer.
Contents:
- GEE W. BH'S FOTTEN GAY-RIGHTS HISTORY
- GAY GUYS WHO DIG BH
- GAYS AND LBIANS OWE THANKS TO PRINT GEE W. BH AND JTICE SLIA
- TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED
GEE W. BH'S FOTTEN GAY-RIGHTS HISTORY
What was like to be gay and Republin at a time of gay-bashg polics? * gay bush can *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
GAY GUYS WHO DIG BH
* gay bush can *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
GAYS AND LBIANS OWE THANKS TO PRINT GEE W. BH AND JTICE SLIA
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED
Like dozens of other gay lleagu the Bh Whe Hoe, many of them closeted, Leve had been sure that Bh himself was personally tolerant even if the GOP was not—and unfortable wh gay-bashg as a way to w electns.