A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- CHIGO GAY BARS STOP SELLG BUD LIGHT BEER
- DOWNTOWN MNEAPOLIS GAY BAR DROPS ANHSER-BCH PRODUCTS AHEAD OF PRI
- THE SALOON, A MNEAPOLIS GAY BAR, DROPS ANHSER-BCH BEERS FOLLOWG THE BUD LIGHT CONTROVERSY
- BUD LIGHT FAC NEW BOYTT – GAY BARS SHUN ANHSER-BCH BEER BRAND FOR NOT SUPPORTG DYLAN MULVANEY
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
* gay busch beer *
“I’m not bothered by gay people or transsexual people. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay busch beer *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
CHIGO GAY BARS STOP SELLG BUD LIGHT BEER
Several Chigo gay bars will stop sellg Anhser-Bch products to prott the pany's handlg of an anti-transgenr boytt. * gay busch beer *
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
DOWNTOWN MNEAPOLIS GAY BAR DROPS ANHSER-BCH PRODUCTS AHEAD OF PRI
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk. Milk told Baird that he had to get unn jobs for openly gay men and women. Baird agreed to both, and a historic gay–labor aln was born.
’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs.
THE SALOON, A MNEAPOLIS GAY BAR, DROPS ANHSER-BCH BEERS FOLLOWG THE BUD LIGHT CONTROVERSY
By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and . ” It was, the leaflet said, “Trickle Down Homophobia.
BUD LIGHT FAC NEW BOYTT – GAY BARS SHUN ANHSER-BCH BEER BRAND FOR NOT SUPPORTG DYLAN MULVANEY
As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny. In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns. Many gay activists refed to see the efforts as anythg more than disgenuo payoffs and have vigoroly protted Coors’ sponsorships over the years.