The sportswear giant has add a new clse to s ntracts for athlet that stat sponsorship won't be affected if they announce they're gay, bi, or trans.
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ADIDAS TELLS SPORTS STARS: WE WON'T FIRE YOU IF YOU COME OUT AS GAY
Athlete Ally is foced on endg homophobia and transphobia sport; and Stonewall UK has spent the last 30 years posively transformg the liv of many the LGBTQIA+ muny. It means tercedg when you need to, like disptg homophobic language and genr stereotyp, for example. For those facg homophobia and other forms of discrimatn, Pri began as an act of fiant love.
Those we spoke to echoed the voic of many, when they talked about the tersectns between racism, homophobia, and opprsn of all kds. We celebrate hope: for a safer, more clive muny for lbian, gay, bisexual, transgenr, queer and other genr-nonnformg folks. Stonewall UK: Bra’s leadg chary for lbian, gay, bi and trans equaly, Stonewall UK works for equal reprentatn of lbian, gay, bi and trans people all muni, cludg sports and fns.
This month we cid to spl those proceeds wh the Audre Lor Project, which is an anizatn specifilly dited to supportg Lbian, Gay, Bisexual, Two Spir, Trans and Genr Non-Conformg People of Color. Adidas, the world's send-largt sportswear pany, has add a clse to s ntracts wh the sportsmen and women sponsors spellg out that if they reveal publicly that they are lbian, gay, bisexual, or transgenr, the ntract will not be changed or termated, BuzzFeed News n Stalker, the chief fancial officer of Adidas, revealed the move on Thursday at the first Brish nference dited to improvg the visibily of LGBT people clse reads: "Adidas acknowledg and adher to the prcipl of diversy, as this is a central part of the Adidas group philosophy.