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MATCH GROUP BUTS ARCHER, A NEW FACE-FIRST GAY DATG APP FOR MEN
Onle datg behemoth Match Group is troducg a new gay datg app, jt time for Pri. The pany, which owns the ln’s share of the global datg market, is lnchg Archer, a “social-first” datg experience for gay, bi and queer men. While ’s sort of surprisg that Match Group — which owns everythg om OkCupid and Tr to BLK and Plenty of Fish — took this long to add a gay-specific app to s massive portfol, Archer do offer a few twists.
Unlike gay hookup apps like Grdr, Scff and their ilk, Archer aims to be datg app necsi (msagg, the grid, etc. The lack of torsos and relative arth of dicks certaly sets a different tone om what gay men have mostly e to expect hookup apps, but Archer is makg a bet that s relatively (and lerally) buttoned-up approach will st a wir .
Detractors of yet another app om Big Datg might cricize the cisns for sanizg the gay datg experience. That cricism is probably fair pendg on what you’re lookg for, but Archer do seem to be signed wh the unique needs of gay, bi and queer men md. ) That volved surveyg, terviewg and product ttg wh more than 1, 000 men om the muny ’s lookg to serve — somethg you’d certaly hope a slick new gay datg app hopg to build goodwill wh a margalized muny would do, of urse.