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MATCH GROUP BUTS ARCHER, A NEW FACE-FIRST GAY DATG APP FOR MEN
Onle datg behemoth Match Group is troducg a new gay datg app, jt time for Pri.
The pany, which owns the ln’s share of the global datg market, is lnchg Archer, a “social-first” datg experience for gay, bi and queer men. While ’s sort of surprisg that Match Group — which owns everythg om OkCupid and Tr to BLK and Plenty of Fish — took this long to add a gay-specific app to s massive portfol, Archer do offer a few twists.
Unlike gay hookup apps like Grdr, Scff and their ilk, Archer aims to be datg app necsi (msagg, the grid, etc.