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MATCH GROUP BUTS ARCHER, A NEW FACE-FIRST GAY DATG APP FOR MEN
Onle datg behemoth Match Group is troducg a new gay datg app, jt time for Pri. The pany, which owns the ln’s share of the global datg market, is lnchg Archer, a “social-first” datg experience for gay, bi and queer men.
While ’s sort of surprisg that Match Group — which owns everythg om OkCupid and Tr to BLK and Plenty of Fish — took this long to add a gay-specific app to s massive portfol, Archer do offer a few twists. Unlike gay hookup apps like Grdr, Scff and their ilk, Archer aims to be datg app necsi (msagg, the grid, etc.
The lack of torsos and relative arth of dicks certaly sets a different tone om what gay men have mostly e to expect hookup apps, but Archer is makg a bet that s relatively (and lerally) buttoned-up approach will st a wir .