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From CarGus to Doros, when me to mercials, 2021 was pretty gay.

Contents:

GAY-FRIENDLY MCDONALD’S MCCAFé AD SPARKS BOYTT

* gay coffee commercial *

We're jt for the morng gays.'".

WHY IS ICED COFFEE SO GAY?

Relig groups Taiwan are llg for a McDonald's boytt after the pany released a gay-iendly McCafé ad mercial. * gay coffee commercial *

"When people thk of gay spac or queer spac, they immediately thk of a nightclub or bar — maybe a ltle hole the wall," he said.

Gay bars hold a eply important place the history of LGBTQ rights and visibily the Uned Stat.

For s and s, jt visg a gay bar was a high-risk activy. For young members of the LGBTQ muny, gog out to a gay or lbian bar was almost like a re of passage. Growg up as a queer, Black women Louisville, Kentucky, Arielle Clark said that she felt like there were certa "ton" she wanted to meet to feel at home the muny: She wanted to attend Kentucky Pri and meet other LGBTQ people, and then she wanted to get to some kd of gay bar or nightclub bee that's where everyone spent time on the weekends.

YOUR INBOX IS HUNGRYENTER YOUR EMAIL ADDRS BELOW TO GET FOOD NEWS LIVERED STRAIGHT TO YOUR BOX.FOOD NEWSKCHEN LEAGUEBY FOODBEAST SHOPCONTACTPRIVACYFOOD NEWSKCHEN LEAGUEBY FOODBEAST SHOPCONTACTPRIVACYADVERTISEMENTFOOD NEWSGAY COFFEEBRIAN YAMAMOTONOV 26, 2011NO, THIS FFEE ISN'T EXCEPTNALLY HAPPY OR EXUBERANT (ALTHOUGH I GUS ULD BE?) THIS FFEE IS GENUE GAY COFFEE. WHAT EXACTLY MAK GAY COFFEE? A NUMBER THGS, ACTUALLY. FIRSTLY, THE PANY IS OWNED AND OPERATED AND OPERATED BY MEMBERS OF THE GAY MUNY. SENDLY, THEY RPORATE A NUMBER OF WILY REGNIZABLE GAY CLICH ALONG WH A FEW TID BS OF GAY CULTURAL AND CIVIL RIGHTS HISTORY ON THEIR PACKAGG AS MEANS OF EMPOWERMENT. PERHAPS MOST IMPORTANTLY, A PORTN OF THE PROFS OM GAY COFFEE GO TOWARD FUNDG THE NATNAL GAY AND LBIAN TASK FORCE.ADVERTISEMENTAS FOR THE FFEE, GAY COFFEE ROASTS THEIR FFEE SMALL 25 LB BATCH AND SIST ON G FAIR TRA, ANIC FFEE BEANS THEIR PRODUCT. GAY COFFEE FIVE DIFFERENT BLENDS, AND EACH PLETE WH A SHORT PARAGRAPH PROVIDG SOME SIGHT TO THE HISTORY AND CULTURE OF THE GAY MUNY.SHARETWEETWE DELIVER!

This mercial om CarGus was actually hailed “the gayt mercial of the year” by many.

The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear. The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship.

*BEAR-MAGAZINE.COM* GAY COFFEE COMMERCIAL

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class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-bar-ll-to-actn"></div><div class="journey-un"></div></div></asi><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-riser" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-riser"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><div class="StickyHeroAdWrapper-eNLJUc gStsdY ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="75pbqh"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs kaZCaf ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp cCntXd"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT eRFpQc"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX kpuNXj bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/culture"><span class="RubricName-fVtemz cLxcNi">Culture</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jPOabC BjYFU">“You’re My Prent This Year”: An Oral History of the Folgers Inct Ad</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eASNBN">Ten years ago, Folgers ffee first aired their now-famo “Comg Home” ad. Ltle did they know, would go on to spire everythg om parody vios to severely NSFW fan fictn. Here, <em>GQ</em> talks to the people volved this holiday miracle.</div><div class="ContentHearByle-kmPyCa emiglw"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn epCAJC"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn epCAJC rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 90w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH gtxxjM byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/gabriella-paiella">Gabriella Paiella</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2019-12-16T08:00:00-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd ivrQAn cZpOSL">December 16, 2019</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="ContentHearLeadAsset-hGbumP fEknXh lead-asset ContentHearLeadAssetWrapper-hfXHEc Grck lead-asset--width-fullbleed" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb hONbnm"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb hONbnm rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Folgers Inct Ad Montage" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span></div></figure></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box ContentHearPersistentAsi-fsnAmQ dFzKzm"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--has-background ContentHearSocialIns-jzJiyg ctaZl social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP eRxRjL"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eSsnKa"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>In 2009, Folgers released a mercial meant to be a morn reimagg of their classic ad "<a href=">Peter Com Home For Christmas</a>." Ltle did they know, would bee a classic of s own—for a very different reason.</p><p>“Comg Home” opens wh a taxi droppg a young man off outsi a snow-vered hoe becked Christmas ratns early one morng. A young woman excedly opens the door and tablish that she’s his sister by potg at herself and sayg “sister!” He’s weary, havg jt returned om volunteerg “Wt Ai,” and the two share a cup of hly-brewed Folgers ffee while their parents are still asleep. (In some versns he even says "ah, <em>real</em> ffee," as if he didn't jt e om where some of the bt ffee the world is produced.) He hands her a small prent, but stead of openg , she peels off the red bow and sticks on his shirt. “What are you dog?” he asks. “You’re my prent this year,” she rponds. The mera zooms on her shy glance, then cuts to his furtive, flirty se. Those three sends sealed s fate forever.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ jvRnQZ"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure><p>When I first saw the ad, I thought: <em>wa, are they fuckg?</em> (Then, every time after that: <em>okay, they’re fely fuckg.</em>) As I would e to learn, I was hardly alone. The reactn to the ad was an example of the ter at s most fun—the phenomenon of llectively realizg that the specific thg that you believed you’ve sgularly noticed is actually a wily-held opn. Mem, articl, and parody vios abound. It even spired a genre of vividly-renred fan fictn known as “Folgersct.”</p><div class="Contaer-bkChBi byNLHx"></div><p>Though the mercial officially stopped airg after the 2012 holiday season, liv on forever our hearts and our ter-addled bras. So for the ad’s 10th anniversary, GQ spoke to the people volved creatg and those who propelled forwards onle to brg you the five Folgers Inct Ad oral history. Bee you’re all our prent this year.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p><em>Saatchi & Saatchi was the ad agency workg on the Folgers acunt at the time. The late Doug Pipp wrote , Jerry Boyle produced , and the two brought on Ray Dillman to direct</em>.</p></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="rquup"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><hr/><p><strong>Jerry Boyle</strong> (<em>SVP and executive producer at Saatchi & Saatchi</em>)<strong>:</strong> Doug Pipp me up wh the ia early on that the client loved, which was an olr brother g home om Wt Ai who was workg the Peace Corps and whose sister was a certa age that she grew up que a b while he was away, so he barely regnized her a playful manner. We had worked wh Ray Dillman before, who we adored. He’s very, very good at stg and filmg a way that’s very observatnal and believable and emotnal.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="bogzc"></div></div><p><a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><strong>Ray Dillman</strong></a> (<em>director</em>)<strong>:</strong> I really nnected wh the wrer, Doug Pipp. When Jerry sent me an email where he rmed me that Doug had passed away, I was jt so hurt by . He was one of those kds of outwardly curmudgeonly guys, but really, at his heart, a very sweet guy. We stck up this relatnship, wh him talkg about his son and me talkg about my son. It was kd of his personal story. His son had been the Peace Corps and had done work out of the untry and had e home for Christmas. And that was the spiratn for the story.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p><strong>Jerry Boyle:</strong> You kd of get sucked to the story, which is nice. It was all very, very nocent. Obvly what’s happened sce then has been a real ... somethg that nobody imaged happeng. And our client is so wholome. It was, we thought, emotnal.</p><p>What people read to —once that took off—was jt sane.</p><p><em>The ad was st and filmed Santa Moni, California the summer of 2009. <a href=">Timothy Simons</a>, the actor bt known for playg <a href=">Jonah on</a></em> <a href=">Veep</a><em>,</em> <em>was new to Los Angel and worked the mera for the dns and llbacks.</em></p><p><strong>Timothy Simons</strong> <em>(meraman for dns and llbacks)</em><strong>:</strong> This was a very long time ago and if you asked me if I would end up beg terviewed about this mercial that I worked on, 10 years later, I would not have believed you, bee was altogether pretty unremarkable. It’s not somethg I have a lot of memori about, outsi of the fact that ultimately the mercial kd of seems like the brother and sister are gog to have sex. That’s why we’re talkg, right?</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="This image may nta Human Person Clothg Apparel Datg and Female" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="bhny4l"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><strong>Jerry Boyle:</strong> You’re lookg for a brother who you would assume is the right age that uld’ve gone off to the Peace Corps and then e home. When stg for the sister she need to be jt beg a teenager so she’s changed que a b sce the time he’s been away at the Peace Corps. He home and his sister has gone om a very young girl to a young teenager. And obvly you st them so they look like they’re brother and sister.</p><p><strong>Timothy Simons:</strong> I suppose, had I thought at the time, “this is gog to be a 10-year <a href=">ct</a> joke,” I would’ve ma some more mental not. But [durg stg] I was jt tryg to get through the day. I was tryg to see 200 people who had all driven to Santa Moni when they didn’t want to drive to Santa Moni to pretend to be rned wh their brother.</p><p><em>The role of the brother went to Matthew Alan, who has sce gone on to star the seri</em> <a href=">Castle Rock</a> <em>and</em> 13 Reasons Why. <em>Cathere Combs, who played the sister, cled to be terviewed for this article.</em></p><p><strong>Ray Dillman:</strong> I got a project years ago for the Profsnal Golfers Associatn and there was a set of words you don't like to hear as a director: "Oh yeah, and 's gog to be non-unn talent." But you do fd good people, and Matthew was one of those people. He hadn't done anythg and I st him. He was so good and so genue and so sweet, jt had that sweetns about him that was perfect for the spot. And then when we started to st the Folgers spot, I requted that he e .</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p><strong>Matthew Alan</strong> (<em>actor, played the brother the ad</em>)<strong>:</strong> I was dng for a lot of mercials at the time and I was still pretty green. I had worked wh the director before—he was such a lovely guy. To me was very personal, very special bee was the begng of my reer and one of the first jobs that I had the pleasure of bookg.</p><p><strong>Timothy Simons:</strong> They didn’t dn together but I remember both of their performanc beg the bt performanc that anybody saw that day. Especially the young woman—she had credible energy the room. Jt a really lovely person, a really strong actor.</p><p><strong>Matthew Alan:</strong> We met the very first day on set, and she was really lovely to work wh. We haven't crossed paths sce, so I'd be cur to see where she's at and how she's dog now.</p><p><strong>Ray Dillman:</strong> She, first of all, took serly, but jt had somethg that I felt would match Matthew. She had somethg special and did really good thgs wh whatever adjtment I asked her to do.</p><p><strong>Matthew Alan:</strong> It was a full day, probably a 12-hour day. I remember pullg up to this neighborhood Santa Moni, five mut om the beach, and wonrg how they're gog to make this hoe look so Christmas-y. And then this big snow mache .</p></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="8xsb7s"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><strong>Ray Dillman:</strong> I took my dghter and her iend their ltle school uniforms and stood them there and took a picture of them. Bee 's so funny to see, well, number one, to see snow Santa Moni, but, two, the middle of Augt.</p><p><strong>Matthew Alan:</strong> It was a very magil, surreal experience.</p><p><em>Dpe how the ad was eventually terpreted, everyone volved sists there was no romantic chemistry on set that day.</em></p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p><strong>Matthew Alan:</strong> It was purely brother and sister at the time. It was pretty surprisg when people started talkg bee this was a brother-sister thg!</p><p><strong>Ray Dillman:</strong> They had fun wh each other. I didn't see anythg that would've dited that uld be terpreted any other way.</p><p><strong>Jerry Boyle:</strong> Everythg was pletely nocent on the set. There was nothg while we were filmg or edg that anybody ever felt that way.</p><p><em>One of the very first people, if not the first person, to wre about the cteo unrton the ad was Alexa Maros. “Is jt me,” she asked on her now-funct blog,</em> <a href=">Cleveland Is a Plum</a><em>, “Or do Peter want to bang his ltle sister?”</em></p><p><strong>Alexa Maros</strong> (<em>rporate munitns manager</em>)<strong>:</strong> I’m a marketer by tra so I always pay attentn to mercials and ads, particularly holiday on bee I’m always cur to see how brands flex and adapt their marketg for the holiday season. I ed to do all my wrg ont of the televisn. So when, I’ll ll , “Peter Com Home for Christmas 2.0” aired I was stg ont of my laptop. And I jt remember immediately criqug the spot my head as a marketer. Particularly the stg, the stg seemed off to me. I was like “why is Peter’s ltle sister 22 stead of four? And why is Peter, like, vibg on his ltle sister?”</p><p><em>Sure enough, that terpretatn took off, leadg to <a href=">humoro</a> <a href=">recuts</a> and articl potg out the weirdns at hand. <em>As KnowYourMeme <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">poted out</a>, when wrer and nsultant Nile Jam <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">tweeted</a> “nothg gets me the holiday mood like that ct/Folgers mercial” a few years later, a screengrab of her joke rapidly <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">circulated on Tumblr</a></em>, garnerg over 220,000 not. By 2012,</em> The Daily Dot <em><a href=">published</a> a piece tled “How to talk to your fay about that Folgers ct mercial”;</em> <em> 2014,</em> BuzzFeed <em><a href=">wrote that</a> “In Retrospect, That Commercial From 2009 Is Defely About Inct”; and 2015,</em> Uproxx <em><a href=">posted a list</a> of “10 reasons that ctuo Folger’s mercial is our morn Christmas classic.” That same year, Above Average ma an <a href=">extend cut parody</a> of the ad which the siblgs nfirm that they are, fact, bangg. Comedy wrer Glenn Boozan was the bras behd the sketch.</em></p><p><strong>Glenn Boozan</strong> (<em>edian and wrer</em>)<strong>:</strong> There was some vibe to the ad where I was like “is this a dog whistle for somethg?” Okay, this brother’s g home om Wt Ai. Seems to want to fuck his sister. And then they’re tryg to sell <a href=">ffee</a>? What’s happeng? I remember experiencg alone and then eventually I realized, talkg to other people or watchg TV wh other people, that wasn’t jt a “me beg sick the head” thg.</p></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="59e9l"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>We were tryg to e up wh Christmas ntent, which is a bad phrase but … I thk we said “the Folgers mercial” [ the wrers’ room] and everyone knew what we were talkg about whout even sayg “the ct mercial.”</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="This image may nta Jacket Clothg Apparel Coat Bowl Human and Person" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p><em>Bis the jok, of which there are plenty, the ad also began to circulate for another reason: as spiratn for fan fictn. Artists on DeviantArt paid <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">visual tribute</a> to , while—as Gawker <a href=">poted out</a> 2012—fan fictn se Archive of Our Own has a whole sectn <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">voted to</a> the “Folgers ‘Home for the Holidays’ mercial.” Along wh standard stori imagg drawn-out sexual scenars between the brother and sister, some wrers subbed other characters their plac, like Cersei and Jaime Lannister om</em> Game of Thron <em>or Kylo Ren and Rey om</em> Star Wars. <em>This fandom is llectively known as “Folgerct” or “Folgersct.” The most popular of the works is a nearly 10,000-word, credibly volved story tled “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">A Home For All Seasons</a>” which—spoiler—the brother di.</em></p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-4 viewport-monor-anchor"></div><p><strong>Alixtii O'Kl</strong> (<em>wrer, thor of the fanfic story “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Where the Heart Is</a>”</em>)<strong>:</strong> I don't thk [the mercial] particularly registered until people began talkg about on my LiveJournal iends list, probably around 2010 or 2011. We were ed to g our shippg goggl to look for the bart ht of ctuo subtext, and so the Folgers mercial registered a big way.</p><p>Someone had the brilliant ia of askg for Folgersct stori Yuleti, and the Folgersct fandom was born. Yuleti is a fan fictn exchange for small and rare fandoms whose reveals happen on December 25. So at least some people are thkg about Christmas when they s down to make their Yuleti nomatns and requts, and that helps to keep Folgersct alive.</p></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="le5kbc"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><strong>Aza Azdaema</strong> (<em>wrer, thor of the fanfic story <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Returned Prent</a></em>)<strong>:</strong> I really thk Folgerct is a peak example of fandom at s bt. It's wildly creative, absurd, transformative. It really has relatively ltle to do wh the source material, and everythg to do wh the meang we have ascribed to .</p><p>Most importantly of all, 's joyful and lighthearted. Folgers is sufficiently satiril that ’s spared the “if you enjoy [sert thg here] you’re terrible, and I’m gog to pick fights wh you about ” treatment, which is tratgly mon fandom. Everyone seems to be able to lgh about , and that is very rare the age of the ter.</p><p><strong>Jack Stratton</strong> (<em>wrer of <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"></a>, thor of the fanfic story “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Wakg Up</a>”</em>)<strong>:</strong> There is a Hallmark movie sapps to where you are sort of expectg bad actg and quetoast dialog. Then you see the two young attractive actors have an oddly palpable sexual chemistry, even though they are playg siblgs. Then the vaguens of "you're my prent" at the end. It all jt has enough to chew on for people lookg for subtext or somethg to make fun of.</p><p><strong>Alixtii O'Kl:</strong> The mercial has all the right gredients for 'cters to glom onto : two attractive, twenty-somethg leads, palpable (although prumably untentnal) ctuo subtext, and jt the right mixture of sentimentaly and “wtf.” Even if read as jt a story about platonic siblgs, 's still overtly romantic the olr sense of the word: provis a fantasy of lovg and beg cherished, of two people who love each other very, very much beg rned after a separatn.</p><p><strong>Jack Stratton:</strong> What mak good for wrg is that there are lots of weird qutns left unanswered that a wrer n e as hooks. The brevy of the piece is helpful bee troduc a lot of imagery and qutns and then don't answer any of them. It is a perfect jumpg-off pot.</p><p><strong>Aza Azdaema:</strong> While the mercial is not even a full mute long, offers several obv plac to easily graft on more ntent. For example, ’s almost universally agreed that the reason the brother joed the Peace Corps was to get as far away om home as possible, tryg to outn his ctuo feelgs. What’s the box remas an open qutn—I’ve seen more than one work pos that ’s a rg, and our boy is about to propose. And more works than not clu some sort of jab at the ia that Folgers is "real ffee."</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-5 viewport-monor-anchor"></div><p><strong>Jack Stratton:</strong> I love ffee. I am really to ffee and Brooklyn ffee culture. So my story, I tackle the ffee qutn, bee I don't personally like Folgers (or any ffee that isn't hly roasted and ground right before makg .) My two goals were to play out the subtextual ctuo flirtatn and get them drkg better ffee.</p></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="dzgsfn"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><em>As the ad gaed famy, the people volved procsed different ways.</em></p><p><strong>Jerry Boyle:</strong> I remember the client me to and we had a nversatn about .</p><p><strong>Ta Meyer-Hawk</strong> (<em>Vice Print of Marketg for Coffee Brands at J.M. Smucker, Folgers’ parent pany</em>)<strong>:</strong> As we thk back to 2009, the social media landspe wasn't que what is today. However, referenc to “Comg Home” ntue to make their way to popular culture. There have been a number of tweets, mem and parody vios over the years. There has also been a lot of long-lastg posive sentiment and adoratn for this ad. Our goal creatg “Comg Home” was to velop a heartwarmg fay homeg story. We did not anticipate the public would see any other way. And rather than engagg wh misterpreted nversatn about “Comg Home” onle, we’re foced on showsg morn morngs <a href=">a new and different way</a> for the brand.</p><p><strong>Matthew Alan:</strong> It was so early on my reer that when people were teasg about , first I was like, "No, no, you're missg the pot. It's a good mercial." I was very protective of at the begng, but I thk that had a lot to do wh beg my first job. But as time went on, I love the fact that 's this discsn topic that people lgh about. Some of the spoofs and the different eds that I've seen are pretty hilar.</p><p><strong>Ray Dillman:</strong> I've had a handful of spots I've directed over the years be parodied. It's a razor edge, dog this type of work. I don't know why you would take yourself serly wh that stuff—'s jt funny stuff.</p><p><strong>Jerry Boyle:</strong> When you look at as a father and om an hont perspective and you unrstand the backstory through the whole thg, ’s all perfectly nocent. And until somebody mak a pot to brg some place that was never tend to be then obvly you see hdsight. Most anythg out there n be misnsted a certa way.</p><p><strong>Timothy Simons:</strong> Here’s one thg: I was a Kentucky Fried Chicken mercial when I was Chigo that was somehow terpreted as—and I don’t know what the bt way to say this is—a celebratn of men gog down on women while they’re menstatg. It was lled, like, “<a href=">The Wgmaster Commercial</a>.” So I feel like far too -pth terpretatns of mercials that I’ve been volved have followed me around a ltle b.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-6 viewport-monor-anchor"></div><p><strong>Matthew Alan:</strong> To be hont, that is probably still the job that I get regnized for the most. I have so much rpect for Folgers bee of that mercial.</p><hr/><div class="ExternalLkEmbedWrapper-hNDkqw eHbBlq" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy kAxHEA"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedRubric-hYBGeO dQqwqj iQVNop">Read More</div><a attribut="[object Object]" class="external-lk-embed__hed-lk button" href="/story/mount-evert-chaos-at-the-top-of-the-world"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd dvcrqF gsZLZF">Chaos at the Top of the World</span></a><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedDek-btrWcN iUEiRd cASNqQ jwHNCY">It was one of the most arrtg viral photos of the year: a hor of climbers clogged atop Mount Evert. But only begs to pture the adly reali of what transpired that day at 29,000 feet.</p><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ExternalLkEmbedByl-fFFaGd eNAzyl"><p class="ByleWrapper-jWHrLH goEeDF byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/joshua-hammer">Joshua Hammer</a></span></span></p></div></div><a attribut="[object Object]" class="external-lk-embed__image-lk" href="/story/mount-evert-chaos-at-the-top-of-the-world"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="This image may nta Nature, Mounta, Peak, Outdoors, Mounta Range, Human, Person, Snow, Ice, Sport, and Sports" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div></div></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 PaywallInleBarrierWhWrapperGrid-fyrGfS jyGBoi"><div class="GridItem-buujkM kHPPIF grid--em"><div class="body body__le-barrier article__body article__body--grid-margs"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ContentWrapperGrid-fvkmBv jfHKjr"><div class="GridItem-buujkM kHPPIF grid--em"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0"><div class="GridItem-buujkM kHPPIF grid--em"></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0"><div class="GridItem-buujkM kHPPIF grid--em"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx izEVNC ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd dUgcfE kQQRmu">Related Stori for GQ</span><a href="/about/oral-history" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd fhQbnq iGlBER hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd fdqZBT bUkXwu">Oral History</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><asi class="RecircListTextOverlayWrapper-EAayj ikNPKA ContentFooterRelated-kEBiFe kVUuwq"><div class="recirc-list__ntaer"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ RecircListTextOverlayHeadg-icEzDE iUEiRd fWXTnu iCFeNq">Read More</hear><ul 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Whout</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"></div></div></a></li></ul></div></asi></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="SavgsUnedCouponsWrapper-gPnqA-d dJvybl"><div class="CouponGrid-bStwlh eCKeZn"><div class="SectnTleRoot-dBGvdq klEKWz SavgsUnedCouponsSectnTle-ffHT cVDRuh" data-ttid="SectnTle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa cRNJgA jttyjJ"><a href=">GQ COUPONS</a></h2></div><div class="SavgsUnedCouponsGrid-hNUgHS fxJPKY"><a aria-label="Wayfair Coupon" href=" name="Wayfair" tle="Wayfair Coupon" data-sectn-tle="upons click 1" class="SavgsUnedCouponsGridItems-kBWhyw anGdi"><div href=" name="Wayfair Coupon" class="CouponRponsiveImage-kiuGOG kfkhmg"><img alt=" src=" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavgsUnedCouponsContent-ZcHKX fTKlBe"><span class="SavgsUnedCouponsAnchorText-ejgREu eFKTtX">Wayfair Coupon</span><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr fMMBZW"><p data-ttid="CouponItemDek" class="SavgsUnedCouponsOfferDek-cwvRdE ecBjIF">Wayfair's Fall Clearance Sale: Up to 70% off</p></div></div></div></a><a aria-label="Target Promo Co" href=" name="Target" tle="Target Promo Co" data-sectn-tle="upons click 2" class="SavgsUnedCouponsGridItems-kBWhyw anGdi"><div href=" name="Target Promo Co" class="CouponRponsiveImage-kiuGOG kfkhmg"><img alt=" src=" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavgsUnedCouponsContent-ZcHKX fTKlBe"><span class="SavgsUnedCouponsAnchorText-ejgREu eFKTtX">Target Promo Co</span><div 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data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr fMMBZW"><p data-ttid="CouponItemDek" class="SavgsUnedCouponsOfferDek-cwvRdE ecBjIF">Up to 40% off your shoppg at SHEIN</p></div></div></div></a><a aria-label="lta extrax upon " href=" name="Delta Extrax" tle="lta extrax upon " data-sectn-tle="upons click 6" class="SavgsUnedCouponsGridItems-kBWhyw anGdi"><div href=" name="lta extrax upon " class="CouponRponsiveImage-kiuGOG kfkhmg"><img alt=" src=" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavgsUnedCouponsContent-ZcHKX fTKlBe"><span class="SavgsUnedCouponsAnchorText-ejgREu eFKTtX">lta extrax upon </span><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr fMMBZW"><p data-ttid="CouponItemDek" class="SavgsUnedCouponsOfferDek-cwvRdE ecBjIF">Spend Over $75 and Get 30% Off Delta Extrax Coupon</p></div></div></div></a></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="l98k"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY cWRwDX se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div 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