Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did.
Contents:
- "FOR THE MORNG GAYS": THE IMPORTANCE OF LGBTQ-OWNED F AS SOBER, QUEER SPAC
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- WHAT IS THE GAYT DRK
- 30 TWEETS ABOUT GAYS AND ICED FFEE THAT ARE ABSOLUTELY 100% ACCURATE
- IS TEA JT GAY COFFEE?
"FOR THE MORNG GAYS": THE IMPORTANCE OF LGBTQ-OWNED F AS SOBER, QUEER SPAC
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * gay coffee drinker *
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
* gay coffee drinker *
“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * gay coffee drinker *
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
We're jt for the morng gays.
"When people thk of gay spac or queer spac, they immediately thk of a nightclub or bar — maybe a ltle hole the wall, " he said. Gay bars hold a eply important place the history of LGBTQ rights and visibily the Uned Stat. For s and s, jt visg a gay bar was a high-risk activy.
WHAT IS THE GAYT DRK
Jt like Halloween and walkg fast, is a long and well-tablished fact that iced ffee belongs to the gays. * gay coffee drinker *
For young members of the LGBTQ muny, gog out to a gay or lbian bar was almost like a re of passage.
Growg up as a queer, Black women Louisville, Kentucky, Arielle Clark said that she felt like there were certa "ton" she wanted to meet to feel at home the muny: She wanted to attend Kentucky Pri and meet other LGBTQ people, and then she wanted to get to some kd of gay bar or nightclub bee that's where everyone spent time on the weekends. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.
30 TWEETS ABOUT GAYS AND ICED FFEE THAT ARE ABSOLUTELY 100% ACCURATE
He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.
A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.
Acrdg to the statement, the new cktail reclaims the ia that “gay means happy.
IS TEA JT GAY COFFEE?
New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. Beg gay is often a soberg experience, but are gay people really that sober? Natnal surveys have tackled this qutn as much as they n by parg straight and gay drkg rat and the verdict is more black-and-whe than rabow: LGBT people drk more.