Contents:
- WHY HALLOWEEN IS 'GAY CHRISTMAS' TO MANY LGBTQ AMERINS
- SALTY AND SWEET: RZ CRACKERS FEATUR GAY UPLE HEARTWARMG HOLIDAY AD
WHY HALLOWEEN IS 'GAY CHRISTMAS' TO MANY LGBTQ AMERINS
A new holiday-themed mercial om Rz crackers featur a gay uple as part of a msage about the bety of chosen fai. Released this week, "Where There's Love, There's Fay" opens wh a seri of vigt of people yearng for nnectn — a young gay man textg his mother to ask “Can we talk?, " a child stayg a homels shelter over Christmas, and a grandmother unable to celebrate the holidays wh her the ad ntu, a person wh a beard appli lipstick before welg the young gay man om the openg vigte to a ftive gatherg wh other LGBTQ partygoers. Produced by Virgia-based advertisg firm The Mart Agency, the spot is clive s stg, as well — featurg two gay men of lor and transgenr and nonbary extras.
"Durg stg, beme apparent to how closely lked the actors' personal experienc were to those they were portrayg, makg our msage about cln and belongg that much more palpable and powerful, " Sara Kuhs, creative director of The Mart Agency, said a part of s "Where There's Love, There's Fay" mpaign, Monlēz is donatg $50, 000 to the It Gets Better Project, a global movement to imbue LGBTQ youth wh hope; the homels advocy group Invisible People; and Hispanic Star, which shows the Lato muny’s ntributns to the Uned ’s not the first time Monlēz, which owns Nabis, has crafted an clive mpaign for one of s snack brands: Last month, a limed-edn rabow-lored Oreo pack was released partnership wh Parents, Fai and Friends of Lbians and Gays. One of the spots Etsy’s new “Gift Like You Mean It” mpaign featur a Black gay uple visg fay for Christmas and receivg a personalized ornament for their year, hair re brand Pantene and LGBTQ media advocy group GLAAD released “Comg Home Should Be BEAUTIFULGBTQ, ” wh members of the Trans Chos of Los Angel sgg “I’ll be Home for Christmas. ”Also 2019, H&M’s “Moments Between” featured two women flirtg a lndromat and a gay male uple kissg unr the mistletoe as Judy Garland’s “Have Yourself a Merry Ltle Christmas” the mpaigns are fueled by more than jt the holiday spir: LGBTQ Amerins have an timated $1 trilln spendg power, acrdg to veteran marketg strategist Bob Weck.
SALTY AND SWEET: RZ CRACKERS FEATUR GAY UPLE HEARTWARMG HOLIDAY AD
The ads also reach a large universe of non-gay nsumers that are very supportive, Weck told NBC News. ”This year, there’s also an abundance of gay-themed Christmas movi, cludg Hallmark Channel’s “The Christmas Hoe, ” Hulu’s “Happit Season” and Lifetime’s “The Christmas Set Up. Famo Nam Rum Christmas CrackerCracker Contents:Kraken Black Spiced Rum (5cl) - Plenty of nutty, vanilla and ffee aromas are licly supported by the spicy palate and a long, peppery Gay Eclipse Barbados Rum (5cl) - Distctive floral and uy not of aprit and banana wh hts of vanilla are paired wh a subtle smoks imparted by the toasted Kentucky oak barrels which the m is aged.
"Merrie cherryAn extravaganza of the supernatural, all thgs sweet and larger-than-life stum, many LGBTQ Amerins like Roberts hail Halloween as "gay Christmas.
" But the ntemporary excement around the supernatural holiday has a long history wh the LGBTQ morn phrase "gay Christmas" actually stems om an earlier queer nickname for the holiday, "bch Christmas, " acrdg to Marc Ste, a profsor of history at San Francis State Universy, and thor of "Cy of Sisterly and Brotherly Lov. "Durg the 1950s and '60s, Philalphia's LGBTQ muny celebrated "bch Christmas" by drsg up drag and partyg the cy's gay bars, Ste said. "Followg the wave of LGBTQ activism and visibily sparked by the 1969 Stonewall rts, more formal versns of queer Halloween celebratns began poppg up "gayborhoods" around the untry.