It's unfortunate that Hallmark felt bullied to cludg plot pots to appease the lbian, gay, bisexual, transgenr, and queer muny.
Contents:
- HALLMARK BOWS TO THE 'BULLI' BEHD THE LGBTQ AGENDA, ANNOUNC GAY STORYL
- HALLMARK'S NEVER HAD A GAY MOVIE BEFORE, BUT A CHANGE MAY BE COMG
HALLMARK BOWS TO THE 'BULLI' BEHD THE LGBTQ AGENDA, ANNOUNC GAY STORYL
apologized for removg a Zola mercial that featured a gay uple amid plats om One Milln Moms, a nservative group that is a part of the Amerin Fay Associatn. The statements, acrdg to the One Milln Moms mpaign tled, “Hallmark Is Loud and Proud About Its Lead Gay Characters, ” is what prompted the group’s ll to actn. The Hallmark Channel is ntug s efforts to tell diversified storyl as part of s popular "Countdown to Christmas" this of the work's holiday films featur a gay uple.
For Lifetime, which last year had “The Christmas Setup, ” the channel’s first-ever movie starrg gay leads, the move was a big one: the premiere of “Unr the Christmas Tree, ” s first movie featurg lbians as the uple at the center of a holiday romance. Meanwhile, Hallmark ma a smaller step by settg “The Christmas Hoe 2: Deck Those Halls, ” a sequel to 2020’s “The Christmas Hoe, ” which featured Jonathan Bent and Brad Harr as a gay uple lookg to adopt.
HALLMARK'S NEVER HAD A GAY MOVIE BEFORE, BUT A CHANGE MAY BE COMG
The dispary between the extents to which the Christmas-obssed ble channels are focg on LGBTQ holiday ntent 2021 is nsistent wh their rpective cisns ma on the matter last year, when Lifetime st a gay uple as leads “The Christmas Setup” and Hallmark featured s first homosexual uple as part of an ensemble “The Christmas Hoe. “Even though we’ve got ‘Unr the Christmas Tree, ’ which is a real highlight, we’ve got several others the mix that are clive, whether they’re gay upl or jt characters, we’ve been tryg to make sure that people are reprented across the board, ” Lifetime head of programmg Amy Wter told TheWrap durg an Oct. When “The Christmas Setup, ” Lifetime’s first-ever movie starrg gay leads, played by married--real-life uple Ben Lewis and Blake Lee, buted last year, Wter told TheWrap she had been lookg for a project starrg LGBTQ leads for some time, but was very agast somethg “really sacchare.
“The fact that big Hallmark — the greetg-rd divisn — overturned Bill Abbott’s cisn on the Zola ad shows that the pany is ser about diversy their mographics, and we’re seeg lots of baby steps the 2020 and 2021 movi wh gay and lbian B-stori.
(Durg the Abbott era, spottg a queer uple was like tryg to fd a gay character a 1940s movie that somehow slipped past the Productn Co.