Contents:
- IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
- IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
- HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
- WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE
- THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple.
And this go back to 1994, well before beg openly gay was monplace.
IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure. Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e.
HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
In 1994, IKEA aired their TV ad “Dg Room” and beme the first brand to release a mastream mercial featurg a gay uple.
WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE
Fast forward to 2022, and gay upl featured advertisg no longer seem radil.
THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
It was hard to be openly gay, which n be seen by the sheer amount of backlash that IKEA faced bee of this advertisement.
Still, the cultural difference between Swen and the US uld be the reason behd IKEA’s “long history of cludg gay and transgenr them s advertisg”.
What’s groundbreakg and unique about this ad is that portrayed a gay uple a posive light durg a tumultuo time perd. Ellen Carton, executive director of the New York chapter of GLAAD, said the ad showed “an aspect of gay life that people never see: our daily liv.