In this chapter, we look at the reprentatns of masculy gay-iendly prted adverts and mercials, focg on the tensns between marketg and soc-polil disurs that occur wh them. We also offer a parative perspective between...
Contents:
- IS GAY WDOW ADVERTISG OUT OF THE CLOSET?
- MASCULY AND GAY-FRIENDLY ADVERTISG: A COMPARATIVE ANALYSIS BETWEEN THE ITALIAN AND US MARKET
- THE 50 GAYT ADS EVER
IS GAY WDOW ADVERTISG OUT OF THE CLOSET?
* gay window advertising examples *
To be hont, puttg gay male sex workers the red light district wdows is exactly the kd of equaly that we are lookg for we are lookg for the days; te visibily.
But, the particular men puttg themselv on display De Wallen are standg there as a part of a mpaign put on by My Red Light, a nonprof brothel that works to improve ndns for sex workers and HUNQZ, "the largt work for gay and bi male and trans pannship servic worldwi.
MASCULY AND GAY-FRIENDLY ADVERTISG: A COMPARATIVE ANALYSIS BETWEEN THE ITALIAN AND US MARKET
"As a gay man livg Amsterdam, I often walk through the red light on the way home and wonr how different would be if there were men the wdows too, " Jens Schmidt, founr of HUNQZ, said a statement.
THE 50 GAYT ADS EVER
For those of you who don't know what this means Kathere Senr scrib the text Genr, Race, and Class Media as advertisements "where imag are d wh subtexts which are tend to be unrstood by lbian, gay, and bisexual rears as 'lbian' and/or 'gay' and/or 'bisexual' texts, but which are assumed to rema nocuo to heterosexual rears.