Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
- IS GAY WDOW ADVERTISG OUT OF THE CLOSET?
- MASCULY AND GAY-FRIENDLY ADVERTISG: A COMPARATIVE ANALYSIS BETWEEN THE ITALIAN AND US MARKET
- THE 50 GAYT ADS EVER
IS GAY WDOW ADVERTISG OUT OF THE CLOSET?
In this chapter, we look at the reprentatns of masculy gay-iendly prted adverts and mercials, focg on the tensns between marketg and soc-polil disurs that occur wh them. We also offer a parative perspective between... * gay window advertising examples *
To be hont, puttg gay male sex workers the red light district wdows is exactly the kd of equaly that we are lookg for we are lookg for the days; te visibily.
MASCULY AND GAY-FRIENDLY ADVERTISG: A COMPARATIVE ANALYSIS BETWEEN THE ITALIAN AND US MARKET
But, the particular men puttg themselv on display De Wallen are standg there as a part of a mpaign put on by My Red Light, a nonprof brothel that works to improve ndns for sex workers and HUNQZ, "the largt work for gay and bi male and trans pannship servic worldwi. "As a gay man livg Amsterdam, I often walk through the red light on the way home and wonr how different would be if there were men the wdows too, " Jens Schmidt, founr of HUNQZ, said a statement.
THE 50 GAYT ADS EVER
For those of you who don't know what this means Kathere Senr scrib the text Genr, Race, and Class Media as advertisements "where imag are d wh subtexts which are tend to be unrstood by lbian, gay, and bisexual rears as 'lbian' and/or 'gay' and/or 'bisexual' texts, but which are assumed to rema nocuo to heterosexual rears. Through "gay wdow advertisg" is ma possible for the gay, lbian, and bisexual muny to feel reprented the advertisement and ma to feel like the product is ma for them as well.