Back 1994, Ikea ma advertisg history by nng the first mastream mercial featurg a gay uple. Called “Dg Room,” the ad aired three ci — New York, Philalphia, and Washgton, DC — and only after 10 p.m. The geographil…
Contents:
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
- THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
- TIFFANY & CO. JEWELRY AD CAMPAIGN FEATUR ITS FIRST GAY COUPLE
- IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
* first gay ad *
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.
HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
TIFFANY & CO. JEWELRY AD CAMPAIGN FEATUR ITS FIRST GAY COUPLE
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.
IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.