A report on the change LGBTQ (lbian, gay, bisexual and transgenr, queer) media e among LGBTQ nsumers the Uned Stat revealed that 28 percent of rponnts said that they had creased their teractns wh LGBTQ s and blogs the 12 months leadg to the survey.
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'WE'RE NOT HIDG': GAY AND LBIAN RSIANS SAY A CULTURAL SHIFT IS UNRWAY
The crease the number of visible gay and trans people is sometim treated as a cursy or a e for ncern by crics, but ’s not a surprise. It’s normal. * lgbt marketing statistics *
Lbian, gay, bisexual, transgenr and queer populatn is projected $917 billn (Huffgton Post: Weck Communutns 2015 Study). Packaged Facts Report: The Gay and Lbian Market the U.
Share of gay uple hoeholds the U.
Media reach among gay/bisexual men the U. Banng of books wh homosexual or transgenr characters the U. On some products, Gays and Lbians spend more on travel, bety products, fashn and entertament.
* lgbt marketing statistics *
Studi also show that gays were more likely to nsume advertisg on mobile phon, and were more likely to rearch products on their mobile phon while watchg TV. Gay iendly advertisg n be fluential purchasg and brand loyalty. Gay themed cis, statn weddgs and specialty tours are risg populary.
Countri like Israel and Taiwan and dividual ci like At actively promote their gay iendly statns.
Hotels have often been very gay iendly.
LGBT+ cln, LGBT+ diversy, ternatnal LGBT+ market lears wh LGBT2030 global market rearch, gay and lbian marketg strategy, LGBT munitns, advertisg, LGBT market statistics and latt market rearch, lbian and gay market munitns + global LGBT trag. * lgbt marketing statistics *
Major global hotel chas both employ many gay people and have loyalty programs and special room packag tailored to LGBT nsumers.
Gay film has been on the rise at major film ftivals. Wh the rise of streamg servic like Netflix, Amazon and iTun, gay themed movi n more easily be distributed than by tradnal DVD and retail environments.