One of the ways to boost your market share and also improve your bs is to ensure that you’re aware of the target market you’re targetg and dog whatever you n to mata as wi a client base as feasible. One particular niche market that’s ually ignored this procs is lbian, gay, bisexual, and…
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GAY CONSUMERS AS A NICH MARKET
* niche gay marketing *
For although marketers and journalists refer to “the gay market” and, more recently, “the GLBT market” to enpass all members of this “class” of non-heterosexual people, their tert and vtment are maly foced on affluent gay men. Marketers ocsnally acknowledge bisexuals and transgenr people their nsiratns of the gay market, but most believe the groups to be too small to warrant marketg attentn.
In jt a uple of s, all this has changed to the pot where media directed to gay men have expand nsirably and are supported large part by the paid advertisg of well known brands like Budweiser, Uned Airl, Nike, Ralph Lren, and the like.
GAY MOSW MOSW CY GUI
Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * niche gay marketing *
Gay nsumers now nstute what marketers refer to as a niche market, that is, a special market segment wh s own characteristic profile that is large enough size and affluent enough to warrant special nsiratn.