Two years after Target Corp. angered gay marriage supporters wh a polil donatn that benefed a fiery gay marriage opponent seekg the ernor's office, the retailer is now upsettg same-sex marriage opponents by sellg T-shirts to raise money for a group workg to feat a gay marriage ban Mnota.
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TARGET 'PRI' SHIRTS ANGER GAY MARRIAGE OPPONENTS
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans.
“Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. Shows one of the T-shirts target is sellg to raise money for a group workg to feat a gay marriage ban Mnota.
Angered gay marriage supporters wh a polil donatn that benefed a fiery gay marriage opponent seekg the ernor's office, the retailer is now upsettg same-sex marriage opponents by sellg T-shirts to raise money for a group workg to feat a gay marriage ban Mneapolis-based retailer is takg heat s home state, where voters will ci this November whether to put a gay marriage ban to the state nstutn.