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Please see our <a href="/about/vogue-bs-privacy-policy">privacy policy</a> for more rmatn.</span></p></form><button aria-label="Dismiss Newsletter Slice" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily DismissButton-hkDUfB blBLNa" data-event-click="{"element":"Button"}" data-ttid="Button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Close</tle><path d="M16 15.293l6.718-6.718.707.707L16.707 16l6.718 6.718-.707.707L16 16.707l-6.718 6.718-.707-.707L15.293 16 8.575 9.282l.707-.707z" fill-le="nonzero"></path></svg></div></button></div></div></div></div><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="SplScreenContentHearWrapper-bFxPWy bjerUJ ntent-hear article__ntent-hear" data-ttid="SplScreenContentHearWrapper"><div class="GridWrapper-cAzTTK dfqcEG grid grid-ems-2 grid-full-bleed grid-no-gap SplScreenContentHearMa-fNigKG YwaHe"><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearTleBlock-sCMXE jActCi"><div data-ttid="ContentHearRubric"><div class="RubricWrapper-dKmCNX eNRqSb bric SplScreenContentHearRubric-cLHEJQ djShVa"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/technology"><span class="RubricName-fVtemz cLxcNi">Technology</span></a></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearHed-lcUSuI iUEiRd bwDymH dfelga">Gen Z gamers help dtry reach $222 billn</h1><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearDek-emptdL iUEiRd gwLwxP dJrDEb">The gamg dtry is set to reach $222 billn thanks part to Gen Z nsumers who are the biggt and most moisable dience, acrdg to a new report published by </div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl SplScreenContentHearByle-kvEhqE eonFPJ"><p class="ByleWrapper-jWHrLH uMYIE byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hHRAkO haUSoQ eErqIx byle__name-lk button" href="/ntributor/maghan-mcdowell">Maghan McDowell</a></span> and <span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hHRAkO haUSoQ eErqIx byle__name-lk button" href="/ntributor/ezreen-benissan">Ezreen Benissan</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2022-05-25T14:58:42+01:00" class="SplScreenContentHearPublishDate-bMGEVk bRGsdS">May 25, 2022</time><div class="SocialInsWrapper-hKMEXV dFSzzF social-ins 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18.382V23H13.952V13.665H16.736V14.94H16.774C17.162 14.206 18.108 13.432 19.52 13.432C22.458 13.432 23 15.366 23 17.879V23ZM10.683 12.364C10.4586 12.3695 10.2354 12.33 10.0265 12.2479C9.81754 12.1658 9.62716 12.0428 9.46652 11.886C9.30587 11.7292 9.17821 11.5419 9.09105 11.3351C9.00389 11.1282 8.95898 10.906 8.95898 10.6815C8.95898 10.4571 9.00389 10.2349 9.09105 10.028C9.17821 9.82116 9.30587 9.63383 9.46652 9.47706C9.62716 9.32028 9.81754 9.19723 10.0265 9.11513C10.2354 9.03304 10.4586 8.99356 10.683 8.99904C11.1221 9.00974 11.5397 9.1917 11.8465 9.50607C12.1533 9.82043 12.325 10.2423 12.325 10.6815C12.325 11.1208 12.1533 11.5426 11.8465 11.857C11.5397 12.1714 11.1221 12.3533 10.683 12.364ZM9.23001 23H12.132V13.665H9.23001V23Z" fill="black"></path></svg></div></a></li></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kAwnHf article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><em>To receive the Vogue Bs newsletter,</em> <a href="><em>sign up here</em></a><em>.</em></p><p>The populary of mobile gam is leadg to a more diverse mographic of gamers. Gen Z gamers are still the biggt mographic gamg, but Gen X and Baby Boomers now acunt for a quarter of the top-grossg US gam, helpg boost the dtry’s valuatn to $222 billn this year, acrdg to a new report. <br/><br/>Female gamers are also on the up, acuntg for a majory of nsumer spend and dience popular gam like Roblox, acrdg to ’s latt ‘Gamg Spotlight’ report published today wh IDC. This year, mobile gamg will surpass 60 per cent market share by spend, markg a more “clive” form of gamg across genrs, generatns and terts, the report shows.</p><p class="paywall">The gamg dtry has more than 2.7 billn gamers worldwi, and wh a young mographic s sle and appeal is attractg luxury brands. Last year, Balenciaga beme the first luxury brand to partner wh Fortne on four virtual outfs, or “sks”, alongsi accsori, weaponry and a virtual Balenciaga statn -game. In November, luxury fashn brand Moncler followed wh -game outerwear spired by s recent llectn wh fashn brand 1017 Alyx 9SM.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">Roblox particular, a statn for brands cludg Gucci, Ralph Lren and Nike, is drawg female Gen Z-gamers. The top genr, acrdg to downloads, are actn, puzzle and simulatns (such as Roblox).</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">In the UK, Gen Z nsumers are 1.7 tim more likely to play on Roblox than other gamg platforms and that creas the US to 1.9 tim. There’s still growg potential for olr gamers: Gen X and Baby Boomers reprent nearly 25 per cent of the top grossg gam the US, ahead 4 per cent om 2021, and the fastt growg hort the regn. Markets wh the biggt growth mobile-game spendg clu APAC, Brazil and Sdi Arabia. The US and Wtern Europe still make up around half of mobile gamg spend.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="wqnzp"></div></div><p class="paywall">Many Gen Z ers value virtual ems more than physil goods, Christa Wootton, VP of brand partnerships at Roblox said a <a href=">prev <em>Vogue Bs</em> terview</a>. “We’ve seen signers on Roblox signg virtual fashn for years before everybody took notice. They’ve already been gettg feedback on what ronat well. They’ve been havg virtual fashn shows and g up wh their own trends.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Gamg platforms have also been posned as an on-ramp to the metaverse’s virtual worlds for brands, as players are acctomed to payg for digal assets. This has even extend to NFTs, wh Louis Vuton and Burberry <a href=">tyg NFTs to gam</a>.</p><p class="paywall">Cathy Hackl, a metaverse nsultant who works wh several fashn brands, said a prev <em>Vogue Bs</em> terview that many are nsirg Roblox, which she argu allows luxury fashn to tt the waters whout havg to create a new game or app. Nike’s permanent Nikeland on Roblox, for example, awards players for beg active wh the game, while Vans’s ongog Vans World enabl people to buy sho and gear that mimics physil products.</p><p class="paywall"><em>Comments, qutns or feedback? Email at</em> <a href=""><em></em></a><em>.</em></p><p class="paywall"><strong>More on this topic:</strong></p><p class="paywall"><a href=" target="_blank">It’s not jt gamers and crypto dus buyg digal fashn</a></p><p class="paywall"><a href=" target="_blank">Callg all gamers: Gucci wants you</a></p><p class="paywall"><a href=" target="_blank">The digal signers makg lns om -game fashn</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="x1uxw"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-300"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff dfpXrr summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk 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class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Why Kerg plans to acquire a 30% stake Valento</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Lre Guilblt</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dfpXrr summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz cCcPgL"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Phoebe Philo Studs opens se for registratns" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Phoebe Philo Studs opens se for registratns</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Kati Chrakorn</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dfpXrr summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz cCcPgL"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How big n luxury rale get Asia?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Compani</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" 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class="SummaryItemWrapper-iwvBff fOQMHn summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fNYrbK" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz cCcPgL"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="gen z" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">tag</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">gen z</div></div></div></a></div></div><div class="SummaryItemWrapper-iwvBff fOQMHn summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fNYrbK" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz cCcPgL"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gen Z shoppg trends unvered" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Retail</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gen Z shoppg trends unvered</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Vogue Bs for PayPal</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fOQMHn summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fNYrbK" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz cCcPgL"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="What f Cha’s Gen Z nsumers?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Retail</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">What f Cha’s Gen Z nsumers?</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Vogue Bs Cha Edorial Team</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm fNYrbK ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="v3mtvj"></div></div><div class="SummaryItemWrapper-iwvBff fOQMHn summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fNYrbK" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz cCcPgL"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How Gen Z is changg bety" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How Gen Z is changg bety</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Annachiara Bndi</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="xlxm5nq"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jEkCeJ"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY iHkUiJ se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj hyCBqU se-footer--sgle-lumn" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="Vogue Bs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/voguebs/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa kMDHNr"><div class="SeFooterAboutText-XXKBX blTbmF"></div></div><div class="SocialInsWrapper-hKMEXV fISYiT social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--lked social-ins__list-em--footer"><a aria-label="Follow on LkedIn" class="external-lk SocialInExternalLk-huuzOU faldEO social-ins__lk social-ins__lk--lked" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-lked" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>LkedIn
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