Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out 07/21/2023

Contents:

• BALENCIAGA: CLOTHG BRAND FOUND BY GAY SIGNER PICTS CHILDREN DRSED SEXUAL BONDAGE
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
• BALENCIAGA MAK THE CLASSIC GAP LOGO HOODIE ‘GAY’ FOR PRI

BALENCIAGA: CLOTHG BRAND FOUND BY GAY SIGNER PICTS CHILDREN DRSED SEXUAL BONDAGE

Balenciaga Wh rabow flags and sweats prted wh the word “gay, ” the Fall/Wter 2021-2022 llectn by Balenciaga showed the brand's engagement and support of the LGBTQ+ muny. Furthermore, 15% of the sal om the Balenciaga Pri 2021 llectn will be donated to The Trevor Project, an anisatn that works at preventg suicis young gay, lbian, bisexual, transgenr and queer people the world.

The sal om the llectn, created llaboratn wh the Clara Lnel Foundatn, found by Rihanna, will partly be donated to anisatns fightg for the rights of the LGBTQ+ muny, such as GLAAD (Gay & Lbian Alliance Agast Defamatn), the Audre Lor project, the Caribbean Equaly Project, INC, Trans Lat@ Coaln and the Trans Wellns Center. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

BALENCIAGA MAK THE CLASSIC GAP LOGO HOODIE ‘GAY’ FOR PRI

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars. Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu.

Gay means happy. Appearg time to take advantage of the nned cktail boom, Gay Water won't be direct petn wh Bud Light, which is a beer brand. Hodson, a gay man, is not only terted Gay Water appealg to LGTBQ+ nsumers, of urse.