Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

is benetton a gay brand

Geni Pictur has optned Emmett Monterey’s memoir about growg up gay and disabled 1980s London for TV adaptatn.

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

* is benetton a gay brand *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

In 1992, Beton lored an emotnal image of a dyg gay activist to raise awarens about AIDS, when even the US ernment would not do so. * is benetton a gay brand *

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

*BEAR-MAGAZINE.COM* IS BENETTON A GAY BRAND

Geni Optns Book on Growg Up Gay and Disabled 1980s London - Variety .

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