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A GAY GIRL’S GUI TO THE 2023 WOMEN’S WORLD CUP

A rerd number of out LGBTQ players make this year’s tournament a feast for gay fans. * gay record company *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

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The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

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“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

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For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. It will be a glor month to be a gay fan.

Last time at the 2019 Women’s World Cup, the Netherlands lay claim to the honor of beg the team wh the most out LGBTQ players, but this year Atralia boasts 10 out players and overtak them for the tle of Gayt Team 2k23. Ireland’s historic entry to the tournament marks another triumph for out midfielr Sead Farrelly, whose natnal team but and 2023 return to the NWSL e more than six years after retirg om soccer the wake of systemic homophobic and sexual abe wh the league, which the Athletic first reported on 2021.

This year he ma the film adaptatn of The Normal Heart a realy on HBO, packg full of (gay) star power and hype. While The Comeback is still workg on s own revival, Web Therapy has already been renewed for a fourth season and he's workg wh ABC to adapt Do This Baby Make Me Look Straight?, om his parentg book of the same BerlantiAlongsi Kev Williamson, Berlanti is rponsible for the DNA of CW's current roster of shows that blend homoerotic eye ndy wh addictive drama. Bradley Breweg & Peter PaigeAs -creators of The Fosters on ABC Fay, Breweg and Paige are offerg one of the few perspectiv on life as a gay parent.

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