As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound

Contents:

• POPPERS, ONCE A FIXTURE AT GAY CLUBS, NOW A ‘PARTY GIRL’ FAVORE
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
• GAY POPPERS – POPPERS ONLE
• KEV SPACEY DEFENDS COMG OUT AS GAY AFTER BEG ACCED OF SEXUAL MISNDUCT: ‘I WAS UNR A LOT OF PRSURE’

POPPERS, ONCE A FIXTURE AT GAY CLUBS, NOW A ‘PARTY GIRL’ FAVORE

Several sourc reported spottg poppers beg sniffed recently at a 100 Gecs ncert at Termal 5, at a rowdy fashn week party at the Blond, and on the sweaty dance floor at those unfaiar wh the halant, poppers were popularized by gay men durg the 1970s for sex and partyg.

Poppers are also known as “liquid cense” or “tape cleaner, ” and their pungent chemil smell has been a faiar scent gay nightclubs and bedrooms for s. Ads for brands like Rh and Locker Room were promently featured gay pornographic how did poppers make the jump to the pag of The Dnken Canal and rich-kid fashn parti?

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

“Fashn gays give to them, ” said Ms. Marnell said she is “dg ee, ” she said she nsirs poppers an some gay men, Ms. In 2019, a vio clip of the pop star Charli XCX brandishg a bottle of Rh while shoutg “Gay rights!

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

They’re not micro energy drks — they’re poppers, a choice dg among gay partiers for 101 on PoppersAlkyl nr (as poppers are formally known) relax your md and some key parts of your body. Why else do you thk gays vented the stuff?

You n orr them onle (but be reful about what se you choose) and most porn shops, pecially those that service the gay muny, will have a few bottl for sale on RponsiblyEven though poppers aren’t exactly illegal and n be purchased rather easily, they aren’t risk ee. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

GAY POPPERS – POPPERS ONLE

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

KEV SPACEY DEFENDS COMG OUT AS GAY AFTER BEG ACCED OF SEXUAL MISNDUCT: ‘I WAS UNR A LOT OF PRSURE’

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.