Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time.
Contents:
- POPPERS, ONCE A FIXTURE AT GAY CLUBS, NOW A ‘PARTY GIRL’ FAVORE
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
- GAY POPPERS – POPPERS ONLE
- KEV SPACEY DEFENDS COMG OUT AS GAY AFTER BEG ACCED OF SEXUAL MISNDUCT: ‘I WAS UNR A LOT OF PRSURE’
POPPERS, ONCE A FIXTURE AT GAY CLUBS, NOW A ‘PARTY GIRL’ FAVORE
Geni Pictur has optned Emmett Monterey’s memoir about growg up gay and disabled 1980s London for TV adaptatn. * gay popper brands *
Several sourc reported spottg poppers beg sniffed recently at a 100 Gecs ncert at Termal 5, at a rowdy fashn week party at the Blond, and on the sweaty dance floor at those unfaiar wh the halant, poppers were popularized by gay men durg the 1970s for sex and partyg. Poppers are also known as “liquid cense” or “tape cleaner, ” and their pungent chemil smell has been a faiar scent gay nightclubs and bedrooms for s. Ads for brands like Rh and Locker Room were promently featured gay pornographic how did poppers make the jump to the pag of The Dnken Canal and rich-kid fashn parti?
“Fashn gays give to them, ” said Ms. Marnell said she is “dg ee, ” she said she nsirs poppers an some gay men, Ms.
In 2019, a vio clip of the pop star Charli XCX brandishg a bottle of Rh while shoutg “Gay rights! They’re not micro energy drks — they’re poppers, a choice dg among gay partiers for 101 on PoppersAlkyl nr (as poppers are formally known) relax your md and some key parts of your body.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
Why else do you thk gays vented the stuff? You n orr them onle (but be reful about what se you choose) and most porn shops, pecially those that service the gay muny, will have a few bottl for sale on RponsiblyEven though poppers aren’t exactly illegal and n be purchased rather easily, they aren’t risk ee. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
GAY POPPERS – POPPERS ONLE
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars.
KEV SPACEY DEFENDS COMG OUT AS GAY AFTER BEG ACCED OF SEXUAL MISNDUCT: ‘I WAS UNR A LOT OF PRSURE’
Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu. Gay means happy.
Appearg time to take advantage of the nned cktail boom, Gay Water won't be direct petn wh Bud Light, which is a beer brand. Hodson, a gay man, is not only terted Gay Water appealg to LGTBQ+ nsumers, of urse.
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.