Canned Cocktail Gay Water Aims To Right Bud Light's Lack Of LGBTQ+ Support

On the ABC edy's 40th anniversary, Michael Montlack reflects on how he learned to be gay om a straight actor playg a straight character pretendg to be gay. * gay in company *

When you really thk about, how many products n you thk about that have ‘gay’ the tle? “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

DO BOBBY NEED TO BE OPENLY GAY STEPHEN SONDHEIM’S REVISED ‘COMPANY’?

The qutn of whether the lead character Stephen Sondheim's semal 1970 mil <em>Company</em> is gay has been hoverg over the show for years. Now, Sondheim, along wh director John Tiffany, is reworkg the show to make explicly clear.  * gay in company *

” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. In a sea of nned cktails, Gay Water wants to stand out.

THREE'S COMPANY MA ME THE GAY MAN I AM TODAY

The show was wrten for Anthony Perks, who at the last mute had to drop the list of gay actors who played "Bobby" CompanyLarry KertGee Chakiris (Natnal Tour)John BarrowmanRl ... * gay in company *

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

STEPHEN SONDHEIM REWORKG SEMAL 'COMPANY' TO MAKE LEAD GAY

Apple CEO Tim Cook may be "proud to be gay," but he is not alone. More pany chiefs are makg their sexual orientatn known. Here is a list. * gay in company *

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

WHY HAVE SO MANY GAY ACTORS PLAYED THE ROLE OF "BOBBY" IN COMPANY?

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

OPENLY GAY THE BOARDROOM: WHY SO FEW LGBTQ EXECUTIV LEAD AMERI'S LARGT PANI

Available for purchase startg July 20, newly found pany Gay Water is releasg a le of sugarls pre-mixed vodka soda cktails to the adult beverage market.

"We're creatg a brand that creat reprentatn, particularly spac where reprentatn is lackg like liquor stor, bars, rtrants, and grocery stor, " Gay Water founr Spencer Hodson told CNN.

CEOS WHO ARE OPENLY GAY

"Puttg a product wh the word gay the tle is reprentatn self, " he stated, sirg to remove some harmful nnotatns attached to the phrase. However, Bud Light's quiet rponse to the matter is somethg the owner of Gay Water tends to addrs head-on.

Gay Water's flavors and where to fd them. "Gay is an umbrella term, and the ia behd the brand is to be as clive as possible...

12 BIGGT COMPANI WH GAY CEOS

As a rult, spe the appropriatens bee of his onle prence, Gay Water Vodka Soda is maly available for purchase through the pany's webse. Yterday afternoon was revealed that Stephen Sondheim (along wh director John Tiffany) has reworked his classic mil edy, Company, wh a major plot twist: Bobby, the central, sgle character, who spends the urse of the show alg wh his own abily to m, is gay. ” It’s an tertg revisn, as crics have long argued that Bobby was a closeted homosexual the first place.

There’s not much the text that suggts Bobby is gay, although people have certaly wonred: why else uldn’t a handsome sgle man settle down? “We don’t al wh gay marriage as such, but this versn lets explore the issu of mment a h way.

”Perhaps that’s why Sondheim is on board wh this openly gay productn — which will see a readg at Roundabout Theater Company this week, featurg Daniel Evans, Bobby Steggert, Michael Urie, and Alan Cummg, who will liver Joanne’s famo 11 o’clock number.

Why Have So Many Gay Actors Played The Role Of "Bobby" In Company?

Recent Posts

Tags

Contents:

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE