Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

gay brand at target

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said.

Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans. “Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. "Homophobia.

Conservative media outlet the Washgton Examer posted about Abprallen, which is “head by a self-proclaimed gay, transgenr man, ” offerg sweatshirts that read “cure transphobia not trans people” and a tote bag that says “too queer for here. “Brands promotg gay pri and the LGBTQ muny may not always be nsistent actually supportg the LGBTQ muny, but they still palize on the help that people want to give that muny, ” Abad-Santos wr.

GAY UPLE SAYS TARGET REFED TO SELL THEM PRI-THEMED ONIE: ‘HURTFUL AND FURIATG’

“I was like ‘oh target pri isn’t that bad this year’ and then I saw this lol, ” someone tweeted about a shirt the llectn that purports homophobia and transphobia “n be cured wh tn. “It’s fally that time of the year when the target pri llectn mak me (a gay person) slightly homophobic, ” someone said above a llage of shirts they seemed to be mockg.

‘Gay’ green jumpsuThen there’s the green jumpsu that jt says the one word — “gay” — on the back. ”But the “gay” green jumpsu still had s crics. One simply says “better out than ” — and another has ught attentn for s choice of words: “not me livg my gayt life.

*BEAR-MAGAZINE.COM* GAY BRAND AT TARGET

Canned cktail 'Gay Water' aims to sh on Bud Light's mistak .

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