As Major Brands Waver, Gay Water Aims for Authenticy

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
• AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
• A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.
• THE RIGHT STUFF: SHOP THE WARDROBE SAVERS!OPEN MENUVIOSHOPCULTUREFAYWELLNSFOODLIVGSTYLETRAVELNEWSBOOK CLUBGMA3: WYNTKNEWSLETTERPRIVACY POLICYYOUR US STATE PRIVACY RIGHTSCHILDREN'S ONLE PRIVACY POLICYINTERT-BASED ADSTERMS OF USEDO NOT SELL MY INFOCONTACT USCOPYRIGHT © 2023 ABC NEWS INTER VENTUR. ALL RIGHTS RERVED.SEARCHSTYLE27 BRANDS SUPPORTG LGBTQ PRI STYLE8:43THE STORY OF THE PRI BYJACQUELE LREAN YATVIO BYCHRIS CIRILLO AND TONY MORRISONJUNE 01, 2021, 4:03 AM•15 M READWHILE THE GLOBAL RONAVIS PANMIC MAY HAVE PUT A DAMPER ON MANY ANNUAL PRI FTIVI ACROSS THE WORLD 2020, THIS YEAR IS ALREADY LOOKG TO BE BETTER AND BRIGHTER.WHETHER YOU ARE HEADG OUT FOR FTIVI OR PLANNG TO CELEBRATE YOUR OWN UNIQUE SPECIAL WAY, THERE ARE A LOT OF BRANDS THAT ARE READY TO HELP YOU MEMORATE STYLE.EVERY YEAR, LOADS OF BETY AND FASHN BRANDS BAND TOGETHER TO CREATE PRI-SPIRED PRODUCTS THAT NOT ONLY HELP YOU LOOK GOOD BUT ALSO FEEL GOOD AS THEY SUPPORT ANIZATNS THAT EMPOWER AND UPLIFT LGBTQ MUNI.EDOR’S PICKSCHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHMAY 18, 2021MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHMAY 11, 2021DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAY 03, 2021THIS YEAR IS NO DIFFERENT, AND LOTS OF PANI HAVE NTUED TO SHARE THEIR EFFORTS.FROM DISNEY'S EXHILARATG RABOW PRI LLECTN TO REEBOK'S "ALL TYP OF LOVE" PRI LLECTN AND MPAIGN, THERE IS TLY SOMETHG FOR EVERYONE TO SE ABOUT.AHEAD, CHECK OUT 27 PHENOMENAL BRANDS THAT WILL HELP YOU CELEBRATE STYLE.RALPH LRENSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.RALPH LRENRALPH LREN HAS LNCHED A GENR-NTRAL POLO PRI LLECTN FOR ADULTS AND CHILDREN, CLUDG EVERYTHG OM SWEATSHIRTS TO POLO TOPS.ONE-HUNDRED PERCENT OF THE PURCHASE PRICE OM THE SALE OF EACH POLO SHIRT, AND 25% OF THE PURCHASE PRICE OM THE SALE OF EACH GRAPHIC TEE, SWEATSHIRT, FLAG SWEATER, FANNY PACK, BASEBALL P AND SOCKS WILL BE GIVEN TO STONEWALL COMMUNY FOUNDATN.ATHLETASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ATHLETAATHLETA HAS LNCHED S LOVE PROUDLY BRA AND TIGHTS SET FEATURG A BETIFUL BRIGHT SIGN AND BREATHABLE MATERIAL THAT ALLOWS FOR EASY AIRFLOW.THE BRAND WILL BE ALSO SUPPORTG AND DONATG TO LGBT SPORTSAFE THROUGHOUT THE MONTH OF JUNE.ADIDASSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ADIDASTHE GLOBAL ATHLETIC LABEL UNVEILED S LONG-NNG "LOVE UN" MPAIGN WH A 30+ PIECE PRI LLECTN. ADDNALLY, THE MPAIGN IS SPOTLIGHTG FLUENTIAL MEMBERS AND ALLI OF THE LGBTQ MUNY.JOHN FRIEDASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.JOHN FRIEDATHE HAIRRE BRAND HAS ALIGNED WH GLSEN FOR PRI MONTH TO BOOST AWARENS AND MAKE SCHOOLS SAFE AND CLIVE FOR LGBTQ YOUTH.ADDNALLY, THE PANY WILL BE CLUDG PRI-THEMED PACKAGG ON SOME OF S PRODUCTS ALONG WH RABOW-LORED TELETI.ABERCROMBIE & FCHSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ABERCROMBIE & FCHALONG WH THE TREVOR PROJECT, ABERCROMBIE & FCH HAS -SIGNED A PRI LLECTN FEATURG 24 GENR-CLIVE EMS SIZ XXS-XXXL.IN ADDN TO A YEARLONG ROUND-UP MPAIGN, ABERCROMBIE & FCH WILL BE MAKG AN IAL $200,000 DONATN TO THE TREVOR PROJECT AND HAS DONATED OVER $2 LN SCE 2010.NORDSTROMSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.NORDSTROMNORDSTROM AND NORDSTROM RACK HAVE PARTNERED WH THE PHLUID PROJECT TO CREATE AN EXCLIVE PRI PSULE FEATURG GENR-EE HATS, BAGS AND MORE STARTG AT $12.THE RETAILER IS ALSO PROVIDG A GRANT TO THE TRANS LIFELE X GOLX HORMONE REPLACEMENT THERAPY (HRT) CARE FUND SUPPORT OF TRANSGENR, NONBARY AND GENR-NONNFORMG DIVIDUALS -- WH 75% OF FUNDS RERVED FOR BLACK AND INDIGENO PEOPLE.MORPHESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.MORPHEMORPHE HAS TEAMED UP WH TODRICK HALL AND THE TREVOR PROJECT FOR A BETIFYG PRI SMETICS LLECTN. THE BRAND'S ANNUAL PRI LLECTNS HAVE RAISED $895,000 SUPPORT OF SERVIC AND OPPORTUNI FOR LGBTQ YOUTH AND STUNTS.ADDNALLY, 100% OF PROCEEDS WILL BE DONATED TO THE ANIZATN THIS YEAR.RHONESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.RHONERHONE HAS LNCHED A STYLISH UNISEX PRI PSULE LLECTN CLUDG EVERYTHG OM BRIGHT JOGGERS TO HOODI H WHE, NAVY AND RABOW HU.WH THIS NEW LLECTN, THE BRAND IS ALSO MAKG A $10,000 DONATN OM THE SAL TO MENTAL HEALTH AMERI TO HELP THE VELOPMENT OF LGBTQ-FOCED ROURC AND IATIV.LORD JONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.LORD JONTHE CBD-FOCED BRAND HAS LNCHED A PRI BUNDLE THAT CLUS A SWEATSHIRT AND HEMP-RIVED CBD GUMDROPS. LORD JON ALSO PLANS TO NTUE TO ANNUALLY ALIGN WH WT HOLLYWOOD-BASED LA PRI I CHRISTOPHER STREET WT ASSOCIATN TO DONATE 50% OF S LIMED-EDN LORD JON PRI LNCH SUPPORT OF S IATIVE FOCED ON TRANS AND NON-BARY MUNI.PELOTONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.PELOTONPELOTON IS HONORG THE DIVERSY OF LGBTQ EXPERIENC AND THE UNIQUENS OF THE JOURNEY WH A "MY TTH IS OUR POWER" PRI-THEMED APPAREL LLECTN, AS WELL AS A ", GIVG BACK GLOBALLY" IATIVE, WHICH WORKS WH THE ALI FORNEY CENTER CANADA, LONDON FRIEND U.K. AND GLADT GERMANY TO DONATE $100,000 LLECTIVELY.DISNEYSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.DISNEYTHIS YEAR'S RABOW DISNEY LLECTN CLUS EVERYTHG OM JOYFUL APPAREL TO ACCSORI FEATURG SOME OF THE PANY'S ALL-STAR CHARACTERS OM PIXAR, MARVEL, STAR WARS AND MORE.TO FURTHER CELEBRATE PRI MONTH 2021 AND THE PANY'S PRI LLECTN, THE WALT DISNEY COMPANY IS DONATG FUNDS AS PART OF AN ONGOG MMENT TO ANIZATNS AROUND THE WORLD THAT SUPPORT LGBTQ MUNI. TO LEARN MORE, VIS .BOMBASSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.BOMBASBOMBAS' PRI 2021 LLECTN CLUS A WI ASSORTMENT OF SOCKS, T-SHIRTS AND UNRWEAR. FOR EMS PURCHASED, THE BRAND IS DONATG A SPECIALLY SIGNED EM TO SOMEONE NEED WH THE LGBTQ MUNY THROUGH THREE YEAR-ROUND PARTNERS CLUDG CASA RUBY, MOZAIC AND THE TRANSGENR ROURCE CENTER OF NEW MEXI.OLAYSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.OLAYOLAY IS LNCHG A LIMED-EDN PRI-SPIRED VERSN OF S BT-SELLG REGENERIST MICRO-SCULPTG CREAM ALONG WH TWO GIFT SETS.THE BRAND WILL ALSO BE SUPPORTG THE LGBTQ MUNY WH A $75,000 DONATN TO THE TREVOR PROJECT. ADDNALLY, FOR THE SEND YEAR A ROW, OLAY IS SUPPORTG P&G’S CAN’T CANCEL PRI TO BRG TOGETHER THE MOST SPIRATNAL VOIC THE LGBTQ MUNY, ALONG WH ALLI, TO HELP THOSE WHO HAD BEEN ADVERSELY AFFECTED BY COVID-19.UGGSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.UGGALONG WH THE PACIFIC PRI FOUNDATN, UGG IS CELEBRATG THE LGBTQ MUNY WH S FIFTH ANNUAL "PROUD PROM" EVENT THAT HOSTS LOL LGBTQ AND ALLIED YOUTH OM SANTA BARBARA AND THE ASTAL MUNI OF CALIFORNIA. IT'S A CELEBRATN OF SELF-INTY AND LOVE, AND THIS YEAR'S VIRTUAL PROM AND MPAIGN CLU NOTABL SUCH AS MICIAN LIL NAS X, WRER HARI NEF, BRAND AMBASSADOR MAYA SAMAHA AND SEVERAL OTHERS.FURTHER SUPPORTG THE LGBTQ MUNY, FOR EACH PAIR OF DIS STRIPE SLIS SOLD ON , THE BRAND WILL DONATE $25 OF THE MARKED RETAIL PRICE TO GLAAD — WH UP TO A MAXIMUM GUARANTEED DONATN OF $125,SEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ , INC. HAS CREATED A SPECIAL PRI BOUQUET FEATURG VIBRANT RABOW-TONED FLOWERS FOR CTOMERS TO SHOP, AND NOW THROUGH JUNE 30, 20% OF PROCEEDS MA OM EACH PURCHASE WILL BE DONATED TO GLAAD.PL, THE PANY HAS MA A MOARY DONATN OF $25,000 TO GLAAD.MORE: DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAWELLSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.MAWELLMAWELL LLABORATED WH AMERIN FE ARTIST, THOR AND ILLTRATOR LISA CONGDON TO CELEBRATE PRI WH AN AMAZG LOVE-SPIRED LP OF CLOTHG. FIFTY PERCENT OF PROCEEDS OM THE LLECTN WILL BE DONATED TO THE AMERIN CIVIL LIBERTI UNN.PARASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.PARAPARA IS CELEBRATG PRI THIS MONTH AND EVERYDAY WH THE LNCH OF S COLOR OUTSI THE L MPAIGN, WHICH FEATUR AN EXPRSIVE LLECTN OF OVER 130 MIX-AND-MATCH UNRGARMENTS.TO FURTHER SUPPORT LORFUL EXPRSN FOR ALL, PARA IS ALSO DONATG 2,000 PAIRS OF UNRWEAR TO VAR LGBTQ ANIZATNS AND HAS ALSO CLUD AN ENTIRELY QUEER ST AND CREW THEIR LATT MPAIGN DIRECTED BY WT DAKOTA AND STYLED BY BECKY AKYO.HANNA ANRSSONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.HANNA ANRSSON HANNA ANRSSON HAS LNCHED A "PRI RABOW" PSULE LLECTN, WHICH CLUS "COLORFUL RABOW STRIPE," "LOVED," "PEANUTS PRI" AND "STORYTIME RABOW"-THEMED MATCHG FAY PAJAMAS AS WELL AS DRS, TE, RECYCLED SWIMWEAR, SWEATSUS AND MORE FOR CHILDREN AND ADULTS.TELETUBBISEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.TELETUBBITELETUBBI HAS RELEASED A FUN PRI COLLECTN SPIRED BY ON-TREND '90S STREETWEAR AND CENTERED AROUND TWO THEM: "BIG HUG BIG LOVE" AND "TELETUBBI LOVE PRI."PROCEEDS OM THE LLECTN WILL BENEF GLAAD'S CULTURALLY CHANGG WORK TO ACCELERATE ACCEPTANCE FOR THE LGBTQ MUNY.RUE21SEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ E21RUE21 HAS ROLLED OUT AN EXCLIVE PRI LLECTN FEATURG EVERYTHG OM HOODI TO SANDALS. THE RETAILER HAS ALSO TEAMED UP WH THE TREVOR PROJECT TO RAISE AWARENS ABOUT THE ANIZATN'S IMPORTANT WORK AND MA A $50,000 DONATN TO AID EFFORTS.MORE: MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHSTARFACESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.STARFACESTARFACE IS CELEBRATG PRI ALL YEAR LONG WH THE BRAND'S RABOW HYDRO-STARS PIMPLE PATCH -- WHICH ARE A PERMANENT PART OF THE BRAND'S PRODUCT LP.ALL PROCEEDS OM RABOW HYDRO-STARS WILL BE DONATED TO THE BLACK-LED MOVEMENT FUND AND THE HETRICK-MART INSTUTE FOR LGBTQ YOUTH.GAPSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.GAPGAP'S LATT PRI PSULE HIGHLIGHTS A RANGE OF MEANGFUL SIGNS BY ARTISTS STAR CASIMIR, RACHEL LDSEY AND ABAYOMI "AC" CAREY​ -- ALL MEMBERS OF G.E.A.R., GAP INC.'S EMPLOYEE ROURCE GROUP THAT AIMS TO CREATE AN CLIVE AND SUPPORTIVE ENVIRONMENT.TO FURTHER AMPLIFY THE VOIC AND CELEBRATE THE EXPRSIVE SIGNS, GAP IS ALSO DONATG $50,000 TO GLAAD.TEVASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.TEVATHIS YEAR, THE FOOTWEAR BRAND HAS UNVEILED A LP OF ALL-GENR SANDALS AND ACCSORI THAT AIM TO CELEBRATE DIVIDUALY AND EQUALY. ADDNALLY, TEVA IS DONATG $35,000 TO THE HUMAN RIGHTS CAMPAIGN FOUNDATN SUPPORT OF THE LGBTQ MUNY.FOSSILSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.FOSSILFOSSIL HAS UNVEILED A LIMED-EDN PRI WATCH LLECTN SIGNED TO CELEBRATE DIVIDUALY, THE SPIR OF LOVE AND EQUALY. THE LATT ERATN FEATUR THE BRAND'S BT-SELLG MIMALIST 40MM WATCH SE, REIMAGED WH RABOW FLAG-SPIRED X AND 10 VIBRANT STRAPS.THE BRAND HAS ALSO MTED TO DONATG 100% OF PROCEEDS OM SAL MA OM THE PRI WATCH SE AND STRAPS TO THE TREVOR PROJECT -- WH A MIMUM DONATN OF $25,000.MORE: CHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHHARPER WILSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.HARPER WILHARPER WIL HAS BUTED A PRI PSULE LE FEATURG A LIMED-EDN TOTE AND THE PANY'S BT-SELLG THE BLISS BRALETTE. FIFTEEN PERCENT OF PROCEEDS WILL BE DONATED TO THE TREVOR PROJECT.REEBOKSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNIREEBOKREEBOK HAS RELEASED S "ALL TYP OF LOVE" PRI FOOTWEAR AND APPAREL LLECTN SIGNED BY THE FOOTWEAR PANY'S LGBTQ EMPLOYEE MUNY, COLORFUL SOL, WHICH PARTNERED WH INIC BALLROOM HOE OF NJA TO PAY HOMAGE TO BALLROOM CULTURE AND WHAT HAS BROUGHT TO THE LGBTQ MUNY AS WELL AS HUMANY AS A WHOLE ON A GLOBAL SLE.THE BRAND IS ALSO DONATG $75,000 TO THE SYLVIA RIVERA LAW PROJECT, AN ANIZATN WORKG TO GUARANTEE THAT ALL PEOPLE ARE EE TO SELF-TERME THEIR GENR INTY AND EXPRSN, REGARDLS OF E OR RACE AND WHOUT FACG HARASSMENT, DISCRIMATN OR VLENCE.BH COSMETICSSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNIBH COSMETICSBH COSMETICS IS UNVEILG AN EXCG LIMED-EDN GIVE BACK 12 COLOR SHADOW PALETTE FOR PRI MONTH STARTG ON JUNE 9, AND $10 OM EVERY PURCHASE OF THE NEW SHADOW PALETTE WILL BE DONATED TO THE TREVOR PROJECT.EDOR’S PICKSCHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHMAY 18, 2021MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHMAY 11, 2021DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAY 03, 2021UP NEXT STYLE—FLORENCE PUGH TALKS EMBRACG HER BODY AND 'NOT TRYG TO HI' AUGT 31, 2023KIM KARDASHIAN WEARS BLUNT BANGS TO SUMMER SOIREEAUGT 30, 2023HAILEY BIEBER, KATE MOSS AND ZOE KRAVZ POSE NEW SAT LRENT MPAIGNAUGT 29, 202314 GOG-OUT TOPS TO F EVERY STYLE ATHETIC, MOOD AND OCSNAUGT 24, 2023UP NEXT STYLE—FLORENCE PUGH TALKS EMBRACG HER BODY AND 'NOT TRYG TO HI' AUGT 31, 2023KIM KARDASHIAN WEARS BLUNT BANGS TO SUMMER SOIREEAUGT 30, 2023HAILEY BIEBER, KATE MOSS AND ZOE KRAVZ POSE NEW SAT LRENT MPAIGNAUGT 29, 202314 GOG-OUT TOPS TO F EVERY STYLE ATHETIC, MOOD AND OCSNAUGT 24, 2023

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

” Given the legal nnabis movement’s ep roots the gay activist muny, Freeman thks there’s a larger role LGBTQ-found brands should play movg forward.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

THE RIGHT STUFF: SHOP THE WARDROBE SAVERS!OPEN MENUVIOSHOPCULTUREFAYWELLNSFOODLIVGSTYLETRAVELNEWSBOOK CLUBGMA3: WYNTKNEWSLETTERPRIVACY POLICYYOUR US STATE PRIVACY RIGHTSCHILDREN'S ONLE PRIVACY POLICYINTERT-BASED ADSTERMS OF USEDO NOT SELL MY INFOCONTACT USCOPYRIGHT © 2023 ABC NEWS INTER VENTUR. ALL RIGHTS RERVED.SEARCHSTYLE27 BRANDS SUPPORTG LGBTQ PRI STYLE8:43THE STORY OF THE PRI BYJACQUELE LREAN YATVIO BYCHRIS CIRILLO AND TONY MORRISONJUNE 01, 2021, 4:03 AM•15 M READWHILE THE GLOBAL RONAVIS PANMIC MAY HAVE PUT A DAMPER ON MANY ANNUAL PRI FTIVI ACROSS THE WORLD 2020, THIS YEAR IS ALREADY LOOKG TO BE BETTER AND BRIGHTER.WHETHER YOU ARE HEADG OUT FOR FTIVI OR PLANNG TO CELEBRATE YOUR OWN UNIQUE SPECIAL WAY, THERE ARE A LOT OF BRANDS THAT ARE READY TO HELP YOU MEMORATE STYLE.EVERY YEAR, LOADS OF BETY AND FASHN BRANDS BAND TOGETHER TO CREATE PRI-SPIRED PRODUCTS THAT NOT ONLY HELP YOU LOOK GOOD BUT ALSO FEEL GOOD AS THEY SUPPORT ANIZATNS THAT EMPOWER AND UPLIFT LGBTQ MUNI.EDOR’S PICKSCHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHMAY 18, 2021MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHMAY 11, 2021DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAY 03, 2021THIS YEAR IS NO DIFFERENT, AND LOTS OF PANI HAVE NTUED TO SHARE THEIR EFFORTS.FROM DISNEY'S EXHILARATG RABOW PRI LLECTN TO REEBOK'S "ALL TYP OF LOVE" PRI LLECTN AND MPAIGN, THERE IS TLY SOMETHG FOR EVERYONE TO SE ABOUT.AHEAD, CHECK OUT 27 PHENOMENAL BRANDS THAT WILL HELP YOU CELEBRATE STYLE.RALPH LRENSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.RALPH LRENRALPH LREN HAS LNCHED A GENR-NTRAL POLO PRI LLECTN FOR ADULTS AND CHILDREN, CLUDG EVERYTHG OM SWEATSHIRTS TO POLO TOPS.ONE-HUNDRED PERCENT OF THE PURCHASE PRICE OM THE SALE OF EACH POLO SHIRT, AND 25% OF THE PURCHASE PRICE OM THE SALE OF EACH GRAPHIC TEE, SWEATSHIRT, FLAG SWEATER, FANNY PACK, BASEBALL P AND SOCKS WILL BE GIVEN TO STONEWALL COMMUNY FOUNDATN.ATHLETASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ATHLETAATHLETA HAS LNCHED S LOVE PROUDLY BRA AND TIGHTS SET FEATURG A BETIFUL BRIGHT SIGN AND BREATHABLE MATERIAL THAT ALLOWS FOR EASY AIRFLOW.THE BRAND WILL BE ALSO SUPPORTG AND DONATG TO LGBT SPORTSAFE THROUGHOUT THE MONTH OF JUNE.ADIDASSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ADIDASTHE GLOBAL ATHLETIC LABEL UNVEILED S LONG-NNG "LOVE UN" MPAIGN WH A 30+ PIECE PRI LLECTN. ADDNALLY, THE MPAIGN IS SPOTLIGHTG FLUENTIAL MEMBERS AND ALLI OF THE LGBTQ MUNY.JOHN FRIEDASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.JOHN FRIEDATHE HAIRRE BRAND HAS ALIGNED WH GLSEN FOR PRI MONTH TO BOOST AWARENS AND MAKE SCHOOLS SAFE AND CLIVE FOR LGBTQ YOUTH.ADDNALLY, THE PANY WILL BE CLUDG PRI-THEMED PACKAGG ON SOME OF S PRODUCTS ALONG WH RABOW-LORED TELETI.ABERCROMBIE & FCHSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ABERCROMBIE & FCHALONG WH THE TREVOR PROJECT, ABERCROMBIE & FCH HAS -SIGNED A PRI LLECTN FEATURG 24 GENR-CLIVE EMS SIZ XXS-XXXL.IN ADDN TO A YEARLONG ROUND-UP MPAIGN, ABERCROMBIE & FCH WILL BE MAKG AN IAL $200,000 DONATN TO THE TREVOR PROJECT AND HAS DONATED OVER $2 LN SCE 2010.NORDSTROMSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.NORDSTROMNORDSTROM AND NORDSTROM RACK HAVE PARTNERED WH THE PHLUID PROJECT TO CREATE AN EXCLIVE PRI PSULE FEATURG GENR-EE HATS, BAGS AND MORE STARTG AT $12.THE RETAILER IS ALSO PROVIDG A GRANT TO THE TRANS LIFELE X GOLX HORMONE REPLACEMENT THERAPY (HRT) CARE FUND SUPPORT OF TRANSGENR, NONBARY AND GENR-NONNFORMG DIVIDUALS -- WH 75% OF FUNDS RERVED FOR BLACK AND INDIGENO PEOPLE.MORPHESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.MORPHEMORPHE HAS TEAMED UP WH TODRICK HALL AND THE TREVOR PROJECT FOR A BETIFYG PRI SMETICS LLECTN. THE BRAND'S ANNUAL PRI LLECTNS HAVE RAISED $895,000 SUPPORT OF SERVIC AND OPPORTUNI FOR LGBTQ YOUTH AND STUNTS.ADDNALLY, 100% OF PROCEEDS WILL BE DONATED TO THE ANIZATN THIS YEAR.RHONESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.RHONERHONE HAS LNCHED A STYLISH UNISEX PRI PSULE LLECTN CLUDG EVERYTHG OM BRIGHT JOGGERS TO HOODI H WHE, NAVY AND RABOW HU.WH THIS NEW LLECTN, THE BRAND IS ALSO MAKG A $10,000 DONATN OM THE SAL TO MENTAL HEALTH AMERI TO HELP THE VELOPMENT OF LGBTQ-FOCED ROURC AND IATIV.LORD JONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.LORD JONTHE CBD-FOCED BRAND HAS LNCHED A PRI BUNDLE THAT CLUS A SWEATSHIRT AND HEMP-RIVED CBD GUMDROPS. LORD JON ALSO PLANS TO NTUE TO ANNUALLY ALIGN WH WT HOLLYWOOD-BASED LA PRI I CHRISTOPHER STREET WT ASSOCIATN TO DONATE 50% OF S LIMED-EDN LORD JON PRI LNCH SUPPORT OF S IATIVE FOCED ON TRANS AND NON-BARY MUNI.PELOTONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.PELOTONPELOTON IS HONORG THE DIVERSY OF LGBTQ EXPERIENC AND THE UNIQUENS OF THE JOURNEY WH A "MY TTH IS OUR POWER" PRI-THEMED APPAREL LLECTN, AS WELL AS A ", GIVG BACK GLOBALLY" IATIVE, WHICH WORKS WH THE ALI FORNEY CENTER CANADA, LONDON FRIEND U.K. AND GLADT GERMANY TO DONATE $100,000 LLECTIVELY.DISNEYSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.DISNEYTHIS YEAR'S RABOW DISNEY LLECTN CLUS EVERYTHG OM JOYFUL APPAREL TO ACCSORI FEATURG SOME OF THE PANY'S ALL-STAR CHARACTERS OM PIXAR, MARVEL, STAR WARS AND MORE.TO FURTHER CELEBRATE PRI MONTH 2021 AND THE PANY'S PRI LLECTN, THE WALT DISNEY COMPANY IS DONATG FUNDS AS PART OF AN ONGOG MMENT TO ANIZATNS AROUND THE WORLD THAT SUPPORT LGBTQ MUNI. TO LEARN MORE, VIS .BOMBASSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.BOMBASBOMBAS' PRI 2021 LLECTN CLUS A WI ASSORTMENT OF SOCKS, T-SHIRTS AND UNRWEAR. FOR EMS PURCHASED, THE BRAND IS DONATG A SPECIALLY SIGNED EM TO SOMEONE NEED WH THE LGBTQ MUNY THROUGH THREE YEAR-ROUND PARTNERS CLUDG CASA RUBY, MOZAIC AND THE TRANSGENR ROURCE CENTER OF NEW MEXI.OLAYSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.OLAYOLAY IS LNCHG A LIMED-EDN PRI-SPIRED VERSN OF S BT-SELLG REGENERIST MICRO-SCULPTG CREAM ALONG WH TWO GIFT SETS.THE BRAND WILL ALSO BE SUPPORTG THE LGBTQ MUNY WH A $75,000 DONATN TO THE TREVOR PROJECT. ADDNALLY, FOR THE SEND YEAR A ROW, OLAY IS SUPPORTG P&G’S CAN’T CANCEL PRI TO BRG TOGETHER THE MOST SPIRATNAL VOIC THE LGBTQ MUNY, ALONG WH ALLI, TO HELP THOSE WHO HAD BEEN ADVERSELY AFFECTED BY COVID-19.UGGSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.UGGALONG WH THE PACIFIC PRI FOUNDATN, UGG IS CELEBRATG THE LGBTQ MUNY WH S FIFTH ANNUAL "PROUD PROM" EVENT THAT HOSTS LOL LGBTQ AND ALLIED YOUTH OM SANTA BARBARA AND THE ASTAL MUNI OF CALIFORNIA. IT'S A CELEBRATN OF SELF-INTY AND LOVE, AND THIS YEAR'S VIRTUAL PROM AND MPAIGN CLU NOTABL SUCH AS MICIAN LIL NAS X, WRER HARI NEF, BRAND AMBASSADOR MAYA SAMAHA AND SEVERAL OTHERS.FURTHER SUPPORTG THE LGBTQ MUNY, FOR EACH PAIR OF DIS STRIPE SLIS SOLD ON , THE BRAND WILL DONATE $25 OF THE MARKED RETAIL PRICE TO GLAAD — WH UP TO A MAXIMUM GUARANTEED DONATN OF $125,SEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ , INC. HAS CREATED A SPECIAL PRI BOUQUET FEATURG VIBRANT RABOW-TONED FLOWERS FOR CTOMERS TO SHOP, AND NOW THROUGH JUNE 30, 20% OF PROCEEDS MA OM EACH PURCHASE WILL BE DONATED TO GLAAD.PL, THE PANY HAS MA A MOARY DONATN OF $25,000 TO GLAAD.MORE: DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAWELLSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.MAWELLMAWELL LLABORATED WH AMERIN FE ARTIST, THOR AND ILLTRATOR LISA CONGDON TO CELEBRATE PRI WH AN AMAZG LOVE-SPIRED LP OF CLOTHG. FIFTY PERCENT OF PROCEEDS OM THE LLECTN WILL BE DONATED TO THE AMERIN CIVIL LIBERTI UNN.PARASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.PARAPARA IS CELEBRATG PRI THIS MONTH AND EVERYDAY WH THE LNCH OF S COLOR OUTSI THE L MPAIGN, WHICH FEATUR AN EXPRSIVE LLECTN OF OVER 130 MIX-AND-MATCH UNRGARMENTS.TO FURTHER SUPPORT LORFUL EXPRSN FOR ALL, PARA IS ALSO DONATG 2,000 PAIRS OF UNRWEAR TO VAR LGBTQ ANIZATNS AND HAS ALSO CLUD AN ENTIRELY QUEER ST AND CREW THEIR LATT MPAIGN DIRECTED BY WT DAKOTA AND STYLED BY BECKY AKYO.HANNA ANRSSONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.HANNA ANRSSON HANNA ANRSSON HAS LNCHED A "PRI RABOW" PSULE LLECTN, WHICH CLUS "COLORFUL RABOW STRIPE," "LOVED," "PEANUTS PRI" AND "STORYTIME RABOW"-THEMED MATCHG FAY PAJAMAS AS WELL AS DRS, TE, RECYCLED SWIMWEAR, SWEATSUS AND MORE FOR CHILDREN AND ADULTS.TELETUBBISEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.TELETUBBITELETUBBI HAS RELEASED A FUN PRI COLLECTN SPIRED BY ON-TREND '90S STREETWEAR AND CENTERED AROUND TWO THEM: "BIG HUG BIG LOVE" AND "TELETUBBI LOVE PRI."PROCEEDS OM THE LLECTN WILL BENEF GLAAD'S CULTURALLY CHANGG WORK TO ACCELERATE ACCEPTANCE FOR THE LGBTQ MUNY.RUE21SEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ E21RUE21 HAS ROLLED OUT AN EXCLIVE PRI LLECTN FEATURG EVERYTHG OM HOODI TO SANDALS. THE RETAILER HAS ALSO TEAMED UP WH THE TREVOR PROJECT TO RAISE AWARENS ABOUT THE ANIZATN'S IMPORTANT WORK AND MA A $50,000 DONATN TO AID EFFORTS.MORE: MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHSTARFACESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.STARFACESTARFACE IS CELEBRATG PRI ALL YEAR LONG WH THE BRAND'S RABOW HYDRO-STARS PIMPLE PATCH -- WHICH ARE A PERMANENT PART OF THE BRAND'S PRODUCT LP.ALL PROCEEDS OM RABOW HYDRO-STARS WILL BE DONATED TO THE BLACK-LED MOVEMENT FUND AND THE HETRICK-MART INSTUTE FOR LGBTQ YOUTH.GAPSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.GAPGAP'S LATT PRI PSULE HIGHLIGHTS A RANGE OF MEANGFUL SIGNS BY ARTISTS STAR CASIMIR, RACHEL LDSEY AND ABAYOMI "AC" CAREY​ -- ALL MEMBERS OF G.E.A.R., GAP INC.'S EMPLOYEE ROURCE GROUP THAT AIMS TO CREATE AN CLIVE AND SUPPORTIVE ENVIRONMENT.TO FURTHER AMPLIFY THE VOIC AND CELEBRATE THE EXPRSIVE SIGNS, GAP IS ALSO DONATG $50,000 TO GLAAD.TEVASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.TEVATHIS YEAR, THE FOOTWEAR BRAND HAS UNVEILED A LP OF ALL-GENR SANDALS AND ACCSORI THAT AIM TO CELEBRATE DIVIDUALY AND EQUALY. ADDNALLY, TEVA IS DONATG $35,000 TO THE HUMAN RIGHTS CAMPAIGN FOUNDATN SUPPORT OF THE LGBTQ MUNY.FOSSILSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.FOSSILFOSSIL HAS UNVEILED A LIMED-EDN PRI WATCH LLECTN SIGNED TO CELEBRATE DIVIDUALY, THE SPIR OF LOVE AND EQUALY. THE LATT ERATN FEATUR THE BRAND'S BT-SELLG MIMALIST 40MM WATCH SE, REIMAGED WH RABOW FLAG-SPIRED X AND 10 VIBRANT STRAPS.THE BRAND HAS ALSO MTED TO DONATG 100% OF PROCEEDS OM SAL MA OM THE PRI WATCH SE AND STRAPS TO THE TREVOR PROJECT -- WH A MIMUM DONATN OF $25,000.MORE: CHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHHARPER WILSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.HARPER WILHARPER WIL HAS BUTED A PRI PSULE LE FEATURG A LIMED-EDN TOTE AND THE PANY'S BT-SELLG THE BLISS BRALETTE. FIFTEEN PERCENT OF PROCEEDS WILL BE DONATED TO THE TREVOR PROJECT.REEBOKSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNIREEBOKREEBOK HAS RELEASED S "ALL TYP OF LOVE" PRI FOOTWEAR AND APPAREL LLECTN SIGNED BY THE FOOTWEAR PANY'S LGBTQ EMPLOYEE MUNY, COLORFUL SOL, WHICH PARTNERED WH INIC BALLROOM HOE OF NJA TO PAY HOMAGE TO BALLROOM CULTURE AND WHAT HAS BROUGHT TO THE LGBTQ MUNY AS WELL AS HUMANY AS A WHOLE ON A GLOBAL SLE.THE BRAND IS ALSO DONATG $75,000 TO THE SYLVIA RIVERA LAW PROJECT, AN ANIZATN WORKG TO GUARANTEE THAT ALL PEOPLE ARE EE TO SELF-TERME THEIR GENR INTY AND EXPRSN, REGARDLS OF E OR RACE AND WHOUT FACG HARASSMENT, DISCRIMATN OR VLENCE.BH COSMETICSSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNIBH COSMETICSBH COSMETICS IS UNVEILG AN EXCG LIMED-EDN GIVE BACK 12 COLOR SHADOW PALETTE FOR PRI MONTH STARTG ON JUNE 9, AND $10 OM EVERY PURCHASE OF THE NEW SHADOW PALETTE WILL BE DONATED TO THE TREVOR PROJECT.EDOR’S PICKSCHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHMAY 18, 2021MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHMAY 11, 2021DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAY 03, 2021UP NEXT STYLE—FLORENCE PUGH TALKS EMBRACG HER BODY AND 'NOT TRYG TO HI' AUGT 31, 2023KIM KARDASHIAN WEARS BLUNT BANGS TO SUMMER SOIREEAUGT 30, 2023HAILEY BIEBER, KATE MOSS AND ZOE KRAVZ POSE NEW SAT LRENT MPAIGNAUGT 29, 202314 GOG-OUT TOPS TO F EVERY STYLE ATHETIC, MOOD AND OCSNAUGT 24, 2023UP NEXT STYLE—FLORENCE PUGH TALKS EMBRACG HER BODY AND 'NOT TRYG TO HI' AUGT 31, 2023KIM KARDASHIAN WEARS BLUNT BANGS TO SUMMER SOIREEAUGT 30, 2023HAILEY BIEBER, KATE MOSS AND ZOE KRAVZ POSE NEW SAT LRENT MPAIGNAUGT 29, 202314 GOG-OUT TOPS TO F EVERY STYLE ATHETIC, MOOD AND OCSNAUGT 24, 2023

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.