Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone.
Contents:
- LIGHT UP HIS LIFE: IS LED LIGHTG GAY?
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- PARKG LOT LIGHTG INSTALLATN GAY FAY KIA CASE STUDY
- VTAGE 7 BULB GREEN GAY-L CHRISTMAS LIGHT STRG GREEN AND RED WIRE.
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
LIGHT UP HIS LIFE: IS LED LIGHTG GAY?
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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.
But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.
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The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.
“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?
VTAGE 7 BULB GREEN GAY-L CHRISTMAS LIGHT STRG GREEN AND RED WIRE.
The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.
“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.
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MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
Gay Fay Kia was lookg to expand the footprt of their alership to crease their ventory pabili to better serve their ctomers. Wh addnal real tate, on-premis pable of servg expansn efforts, and an existg parkg area that was historilly utilized for overflow/ employee parkg; the iendly folks at Gay fay Kia found themselv at an end pass.
This project began wh a se vis to discs the visn of what exactly Gay fay Kia aimed to acplish, lsons learned om prev projects, and pfalls they aimed to avoid.
Lastly, Gay fay Kia wanted a h-lookg parkg lot to plement their vastly improved lightg, so addn to the spe of servic tailed above, the last em on the docket was rurfacg this area wh new asphalt. Constctn kicked off at Gay Fay Kia sprg of 2021 wh markg/ measurement duti to dite the lotns requirg ncrete sawg/ trenchg functns required for new electril to be stalled.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.