Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.
Contents:
- BEER IS SO GAY
- WHAT MAK THIS BEER GAY?
- PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
- ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
BEER IS SO GAY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay people's favorite beer *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays.
Loyal Brands Gay Beer. Y., Gay Beer is currently available select NYC Whole Foods lotns, on the NYC Ferry, as well as onle through TapRm. A portn of Gay Beer proceeds go to LGBTQ advocy groups each quarter, Gay Beer tells VePair.
WHAT MAK THIS BEER GAY?
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * gay people's favorite beer *
The talyst of the Gay Liberatn Movement – the Stonewall Uprisg, took place on June 28th, 1969. In the wee hours of the morng on this day, the police raid a popular gay bar Wt Village, New York Cy lled The Stonewall Inn. It’s a phrase that that has been rerd as far back as World War II – when homosexualy was illegal – and was a subtle way for gay men to signal to each other their te homosexualy.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
Gay IPA. Brewed wh Strata, El Dorado and Cra hops – Marz Communy Brewg’s Gay IPA is a double dry-hopped but easy-to-drk hazy IPA that’s brewed wh lactose for an credibly silky-smooth, but soft mouthfeel.
Ask what mak a gay bar gay and the answers will vary. What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks.
Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg. Instead, buyers will state clearly that they want a Gay Beer. Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017.
ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals. Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv. But of urse, had to be gay.
Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny. They began llg Gay Beer while velopg the product and jt stuck. Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn.
Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters.