‘In gay years, you’re rather past your sell-by date, aren’t you?’ the person ont of me said, raisg an eyebrow.
Contents:
- I’M 43 – BUT I’M MA TO FEEL LIKE A DOSR BY YOUNGER GAY MEN
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- JAGUARS ACH KEV MAXEN OUT AS GAY HISTORIC ANNOUNCEMENT
I’M 43 – BUT I’M MA TO FEEL LIKE A DOSR BY YOUNGER GAY MEN
* tag you're gay *
New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * tag you're gay *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.
JAGUARS ACH KEV MAXEN OUT AS GAY HISTORIC ANNOUNCEMENT
Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Jacksonville Jaguars associate strength ach Kev Maxen me out as gay on Thursday what is believed to be a first for a male ach major U. Kev Maxen me out as gay an terview wh Outsports.
As a 30-year-old gay man, I’ve met a lot of other queer people who also hid parts of themselv childhood. Experimentg wh femy the safety of the home — even somethg as mcule as selectg girl characters vio gam and livg virly through her abily to kick ass — seems to be a shared gay experience for many of . None of this mak a person gay, of urse.
It feels remiscent of the adoratn that gay fans hold toward old Hollywood beti like Joan Crawford and Judy Garland, or the pageant-style exaggeratns of femy that unrpned so much of early drag culture. Barbie has been the subject of the same gay diva worship over the years, and Gerwig’s film promently featurg LGBTQ+ actors feels like a nod to that history. Part of Barbie’s gay appeal might be that, spe beg plastic and unmalleable, she n transform herself to anythg: doctor, lawyer, judge, journalist, and vet, or whatever Mattel thks will sell the most dolls.