How Gay Bob, the World's First Openly Gay Doll, Came to Be

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In 1977, Gay Bob, “The World’s First Openly Gay Doll”, h store shelv. The 13-ch plastic doll was cheekily signed to look like a batn of Robert Redford and Pl Newman and was as much a totem of gay pri as he was a lculated parry agast the strik of anti-gay activism

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THE STORY BEHD GAY BOB, THE WORLD’S FIRST OUT-AND-PROUD DOLL

12 ch actn figure origal packagg. Unknown pletn, Gay Bob Tradg Co. * gay bob action figure *

“It’s another evince of the speratn the homosexual mpaign has reached s effort to put homosexual liftyle, which is a athstyle, across to the Amerin people.

GAY BOB ANATOMILLY RRECT ACTN FIGURE

12 ch actn figure origal packagg. Unknown pletn, Gay Bob Tradg Co.." name="scriptn" data-reactroot=" * gay bob action figure *

That year, the release of Gay Bob, billed as the world’s first openly gay doll, ed a mor sensatn.

Enraged nsumers plaed that a toy wh a homosexual backstory would lead to other ”disgtg” dolls like “Priscilla the Prostute” and “Danny the Dope Pher. ” Esquire award Gay Bob s “Dub Achievement Award.

” And anti-gay anizatns across the Uned Stat bltered. Gay Bob, who was meant to remble a cross between Robert Redford and Pl Newman, was blond, wh a flannel shirt, tight jeans, and one pierced ear. The doll gave anti-gay anizatns plenty to fear; trsic wh was a celebratn of gay inty, evinced by Gay Bob’s programmed speech.

HOW GAY BOB, THE WORLD’S FIRST OPENLY GAY DOLL, CAME TO BE

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“Gay people, ” Bob said, “are no different than straight people… if everyone me ‘out of their closets’ there wouldn’t be so many angry, trated, ightened people. In a cheeky move, the box which Gay Bob was packaged me the outle of a closet, so that when he left his box, he was lerally g out of the closet. Gay Bob explaed: “It’s not easy to be hont about what you are — fact tak a great al of urage… But remember if Gay Bob has the urage to e out his closet, so n you.

A 1978 magaze advertisement for the Gay Bob doll. The doll’s creator, Harvey Rosenberg, a former advertisg executive who veloped marketg mpaigns for var rporatns, wanted Gay Bob to “liberate” men om “tradnal sexual rol. Though Gay Bob was certaly humoro—the doll was signed to be anatomilly rrect, and proment gay activists such as Bce Voeller told reporters that people should “al wh [the doll] lightly and enjoy ”—Rosenberg’s tentns seem to have been scere.

WHAT ABOUT GAY BOB?

When asked why he would pour $10, 000 of his money to the Gay Bob’s productn, he replied, “we had somethg to learn om the gay movement, jt like we did om the black civil rights movement and the women’s movement, and that is havg the urage to stand up and say ‘I have a right to be what I am. When Gay Bob h stor 1978, that right to be gay and equal was once aga unr attack, most notably om Ana Bryant, a sger and well-known brand ambassador who mobilized opposn to a Da County, Florida ordance that outlawed discrimatn on the basis of sexual orientatn.

*BEAR-MAGAZINE.COM* GAY BOB ACTION FIGURE

How Gay Bob, the World's First Openly Gay Doll, Came to Be .

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