Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED
• JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
• WISNS MIDDLE SCHOOL FEATUR 'THIS BOOK IS GAY' LIBRARY, STIRRG ONLE OUTRAGE
• THE GAY MAN'S GUI TO DATG AFTER 50

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

“First of all, I’m gay, ” he said, “and this movie is gog to be gay non. "Alex AvilaAnd Gay Tim, a Brish LGBTQ news se, celebrated Friday, the day of the film’s official release, as “Barbie day“ and lled the world-renowned doll a “queer cultural phenomenon. PicturIn an terview wh Fandango, actor Kate McKnon, who is openly gay and plays “Weird Barbie” the film, said Barbie is about “imagatn.

Many also flagged the teased scene which Barbie, now the real world, exchang a longg look wh Ameri Ferrera’s Gloria character; though, the relatnship between the two turns out to be a tribute to motherhood and the tradnal, nuclear before the film’s release, Robbie all but squashed the mors that some or any of the Barbi and Kens would be gay, tellg the Brish LGBTQ magaze Attu: The dolls don’t “actually have sexual orientatns. There are brief appearanc by Earrg Magic Ken and Palm Beach Sugar Daddy Ken, both of which Mattel has always nied were tentnally gay-d. ”As far as the queer-d trailers and promotnal clips for the new “Barbie” film, Rand poted to a phenomenon known as “gay wdow advertisg, ” or the practice of advertisers gturg to queer dienc a way that will go over the heads of those who would disapprove.

WISNS MIDDLE SCHOOL FEATUR 'THIS BOOK IS GAY' LIBRARY, STIRRG ONLE OUTRAGE

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

THE GAY MAN'S GUI TO DATG AFTER 50

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.