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BIG GAY MARKET RETURNS THIS WEEKEND
While the steps toward cln signify progrs, 's important that we e Pri Month as a time to highlight hot-button topics and challeng our LGBTQ+ muni 's not let the pri marketg mache dilute the prent-day gay affects entreprenrs bee brands that reach the heart of the queer muny wh their msagg and support are likely to see a fancial ROI. The numbersThere's still nflictg rmatn on whether gay people earn more or ls than their straight unterparts. A transgenr woman of lor, for example, se more day-to-day challeng to her liftyle and existence than a whe gay man, who by ntrast has likely been out and visible for bottom le, however, is that when you normalize our muni media and help tell our stori, we notice, and our brand loyalty is real.
But they shouldn't worry: A brand that choos even one touchpot of the gay or trans experience n create a gree of specificy and unrstandg that lifts above other example, as legal gay marriage ntu to expand across the globe, LGBTQ+ upl and fai have newfound needs (and newly available nsumer spendg) around retirement and tate planng. Related: 4 Marketg Lsons From 'Mayor Pete' ButtigiegGood news: We're gay 12 months a pete for our eyeballs durg the rabow tsunami that is June when you n be wng over (and wng over alli of our muny) year-round?
Lbian, gay, bisexual, transgenr and queer populatn is projected $917 billn (Huffgton Post: Weck Communutns 2015 Study).