Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out 07/21/2023

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• ONE OF N.L.'S FIRST MARRIED GAY UPL LOOK BACK WH PRI
• FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

ONE OF N.L.'S FIRST MARRIED GAY UPL LOOK BACK WH PRI

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?