Why Slow Sal Didn't Kill the Merces SL</tle><meta name="tle" ntent="Why Slow Sal Didn't Kill the Merces SL" /><meta name="scriptn" ntent="Dpe a 90 percent drop volume, Merces is rollg out a new SL. Here's why." /><meta name="keywords" ntent /><meta property="og:type" ntent="webse" /><meta name="theme-lor" ntent="#000000" /><lk href="/_assets/sign-tokens/randdriver/static/imag/" rel="in" /><meta property="og:se_name" ntent="Car and Driver" /><meta name="fb:app_id" ntent="457407421359595" property="fb:app_id" /><meta name="article:publisher" ntent=" property="article:publisher" /><meta name="twter:se" ntent="@CARandDRIVER" /><meta name="google-se-verifitn" ntent="USl9XYbHtypi4CBcqx2s5oWwZlp2UltKW8sN1DQzzO8" /><meta property="og:tle" ntent="Why Slow Sal Didn't Kill the Merces SL" /><meta property="og:scriptn" ntent="Dpe a 90 percent drop volume, Merces is rollg out a new SL. Here's why." /><meta name="robots" ntent="max-image-preview:large,max-snippet:-1,max-vio-preview:30" /><lk rel="apple-touch-in" href="/_assets/sign-tokens/randdriver/static/imag/" /><meta property="og:image" ntent="" /><meta property="og:image:width" ntent="1200" /><meta property="og:image:height" ntent="600" /><meta name="thumbnail" ntent="" /><meta name="" ntent="" /><meta name="" ntent=" /><meta name="twter:image" ntent="" /><meta ntent=" property="og:url" /><meta name="to-publish" ntent="timely" /><meta property="og:type" ntent="article" /><meta name="twter:rd" ntent="summary_large_image" /><meta name="article:opn" property="article:opn" /><meta ntent="Featur" property="article:sectn" /><meta ntent="2022-12-30T16:27:49Z" property="article:modified_time" /><meta ntent="2021-12-02T14:00:00Z" property="article:published_time" /><meta name="sailth.excerpt" ntent="Merces has jt unveiled an all-new SL roadster. But the seventh generatn of this in—the longt-nng nameplate om the longt-nng tomaker—enters a shiftg marketplace. As recently as the early 2000s, Merces regularly sold around 13,000 SLs annually. Last year, jt 1300 moved off aler lots. 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href="/featur/a38368322/merces-amg-new-sl-reasons-why/" data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="Why Slow Sal Didn't Kill the Merces SL" data-vars-ga-outbound-lk=" class="e9l0kn00 css-by4dzp e1c1bym14"><span emProp="name">Why Slow Sal Didn't Kill the Merces SL</span></a><meta emProp="posn" ntent="3" /></li></ol></nav><style data-emotn="css ugjs">{font-fay:Gliko,Gliko-fallback,Geia,Tim,Serif;font-weight:400;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;text-align:left;}@media(max-width: 48rem){{font-size:3.5rem;le-height:0.9;}}@media(m-width: 48rem){{font-size:3.75rem;le-height:1;}}@media(m-width: 64rem){{font-size:6rem;le-height:0.9;}}</style><h1 class="css-ugjs exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>Why Slow Sal Didn't Kill the Merces SL<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css 1wcci0u">{lor:#595959;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-weight:normal;marg-bottom:0;text-align:left;}@media(max-width: 48rem){{font-size:1rem;le-height:1.4;}}@media(m-width: 48rem){{font-size:1.125rem;le-height:1.2;}} a{-webk-text-ratn:none;text-ratn:none;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:e brandColorSendary;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-weight:bold;} a:hover{lor:#000000;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-1wcci0u exadjwu8"><p>Dpe a 90 percent drop volume, Merces is rollg out a new SL. Here's why.<br /></p></div><style data-emotn="css 1wun2s4">{marg-bottom:0.625rem;paddg-right:0.3125rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} span{le-height:1.2;} a:hover{lor:#1C5f8B;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{lor:#000000;}</style><div class="css-1wun2s4 exadjwu7"><style data-emotn="css 1mxwxgn">{font-style:normal;paddg-right:0.3125rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{lor:#000000;}</style><addrs class="css-1mxwxgn ehvvd9m2"><style data-emotn="css 1cmoao6">{paddg-right:0.3125rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}</style><span class="css-1cmoao6 ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Brett Berk" tle="Headshot of Brett Berk" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css av1na2">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#1C5f8B;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/2801/brett-berk/" class="css-av1na2 e1c1bym14">Brett Berk</a></span><style data-emotn="css arn9va">{display:le-block;text-transform:upperse;marg-left:0.625rem;font-size:0.70028rem;le-height:1;}</style><time class="css-arn9va exadjwu6">Published: Dec 2, 2021</time></addrs></div></div></div></hear><style data-emotn="css 1eycfw">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg:0 to;max-width:75rem;} .e1tsp4t12{paddg-left:0rem;paddg-right:0rem;width:66%;}@media(max-width: 61.25rem){ .e1tsp4t12{width:100%;}}@media(m-width: 61.25rem) and (max-width: 90rem){ .ewisyje6{width:100%;}}@media(m-width: 90rem){ .ewisyje6{width:100%;}} .ewisyje7 .e16fvo3t0:first-child{marg-top:1.25rem;} .ewisyje7 .e16fvo3t0 {width:100%;font-fay:Inter,Helveti,Arial,Sans-serif;font-size:0.875rem;le-height:1.3;borr-llapse:llapse;} .ewisyje7 .e16fvo3t0 tr th{paddg:0.9375rem 0 0.25rem;font-size:1rem;text-align:left;} .ewisyje7 .e16fvo3t0 tr td{width:50%;vertil-align:top;paddg:0.25rem 0;borr-bottom:th solid #E8E8E8;} .ewisyje7 .e16fvo3t0 tr:last-of-type td{borr-bottom:none;} .ewisyje7 .e16fvo3t0 tr td:nth-child(odd){borr-right:1.25rem solid whe;} .ewisyje7 .e16fvo3t0 tr td:nth-child(even){borr-left:1.25rem solid whe;}@media(m-width: 61.25rem) and (max-width: 100rem){ .ewisyje7{width:100%;}}@media(m-width: 90rem){ .ewisyje7{width:100%;}}@media(m-width: 61.25rem) and (max-width: 90rem){{paddg-left:3.25rem;paddg-right:2.5rem;}}@media(m-width: 90rem){{paddg-left:0.75rem;paddg-right:2.5rem;}}</style><div class="css-1eycfw e1tsp4t11"><style data-emotn="css 1k10s9r">{marg-bottom:0.9375rem;posn:relative;marg-bottom:0.9375rem;posn:relative;}@media(max-width: 64rem){{marg-left:1rem;marg-right:1rem;}}@media(max-width: 90rem){{posn:static;}}@media(m-width: 48rem) and (max-width: 61.25rem){{marg-left:to;marg-right:to;}}@media(m-width: 61.25rem) and (max-width: 90rem){{max-width:lc(20.625rem * 2 - 1rem);marg-left:2.25rem;paddg-left:1rem;paddg-right:1rem;}}@media(m-width: 64rem){{marg-left:2.3rem;}}@media(m-width: 73.75rem){{marg-left:to;marg-right:to;max-width:75rem;paddg-left:3.25rem;paddg-right:2.5rem;posn:relative;}}@media(m-width: 90rem){{marg-left:to;marg-right:to;max-width:75rem;paddg-left:0.75rem;paddg-right:2.5rem;}}@media(m-width: 61.25rem) and (max-width: 90rem){{width:66%;paddg-left:0;paddg-right:0;}}@media(m-width: 90rem){{width:66%;paddg-left:0;paddg-right:0;}}</style><div class="standard-ntaer ntent-ntaer article-ntaer css-1k10s9r e876m0"><style data-emotn="css 1ou5x">{jtify-self:center;posn:relative;}@media(max-width: 48rem){{marg-left:-50vw;marg-right:-50vw;width:100vw;left:50%;right:50%;}}@media(m-width: 73.75rem){{width:66%;}}</style><div class="ntent-lead css-1ou5x ewisyje6"><style data-emotn="css sm2oir">{height:to;}@media(max-width: 48rem){{marg:to lc(50% - 50vw);}}@media(m-width: 48rem){{marg:to;}}</style><div class="ntent-lead-image css-sm2oir e5f9kgu2"><style data-emotn="css eag3eq">{posn:relative;height:to;}</style><div class="css-eag3eq e5f9kgu1"><style data-emotn="css 335qep">{posn:relative;width:100%;height:100%;object-f:ver;vertil-align:top;}</style><img fetchPrry="high" alt="2022 merces amg sl rear exterr" tle="2022 Merces-AMG SL rear exterr" width="4961" height="3307" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-335qep exi4f7p0" /></div><style data-emotn="css 285vyd">{le-height:1;}@media(max-width: 73.75rem){{paddg-left:0.9375rem;}}@media(m-width: 64rem){{paddg-left:0;}}</style><figptn class="css-285vyd enfs9c50"><style data-emotn="css 1gv66c8">{paddg-right:0.3125rem;lor:#595959;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70028rem;le-height:1;font-weight:400;letter-spacg:0.05rem;text-transform:upperse;}</style><span class="css-1gv66c8 e6iqd2">Merces-AMG</span></figptn></div></div><style data-emotn="css 1oa572b">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem){{width:66%;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-1oa572b ewisyje7"><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="css-aeyldl et3p2gv0">Merces has jt unveiled an all-new <style data-emotn="css xtkis1">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:#1C5f8B;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-weight:bold;}{lor:#000000;text-ratn-lor:borr-lk-body-hover;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="SL roadster" class="body-lk css-xtkis1 et3p2gv0">SL roadster</a>. But the seventh generatn of <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="this in" class="body-lk css-xtkis1 et3p2gv0">this in</a>—the longt-nng nameplate om the longt-nng tomaker—enters a shiftg marketplace. As recently as the early 2000s, Merces regularly sold around 13,000 SLs annually. Last year, jt 1300 moved off aler lots. </p><p data-no-id="2" class="css-aeyldl et3p2gv0">So what happened, and why do Merces ntue to bother?</p><p data-no-id="3" class="css-aeyldl et3p2gv0">Well, for one thg, tcks and crossovers have voured the market share of every vehicle tegory. "Of urse the SUV segment is the one makg huge progrs year over year," says Michael Knoller, global head of marketg and sal for Merces-AMG, which veloped the latt SL. </p><p data-no-id="4" class="css-aeyldl et3p2gv0">Merces's own mol proliferatn has also had a nnibalizg effect. "When you look at the U.S. market, I thk you have to clu, addn to the re segment, we've offered <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="the S-class upe and brlet" class="body-lk css-xtkis1 et3p2gv0">the S-class upe and brlet</a>, and <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="the Merces-AMG GT roadster" class="body-lk css-xtkis1 et3p2gv0">the Merces-AMG GT roadster</a>," Knoller says. Two-door S-class <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="have been elimated" class="body-lk css-xtkis1 et3p2gv0">have been elimated</a>, and the GT will bee even more of a purebred sports r, ially leavg more room for the SL to fulfill s missn of patrollg the world's Roo Driv. </p><p data-no-id="5" class="css-aeyldl et3p2gv0">The re-entry to the market of a viable former petor, the form of <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="the Lex LC" class="body-lk css-xtkis1 et3p2gv0">the Lex LC</a>, has also had an impact. "As far as sal, the LC is gog to e around 3000 uns this year," says Todd Blickenstaff, Lex product marketg manager for the brand's <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="strenuoly handsome" class="body-lk css-xtkis1 et3p2gv0">strenuoly handsome</a> luxury-sport upe/nvertible. "That's up almost 35 percent om last year."<br /></p><div supprsHydratnWarng data-no-id="6" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><style data-emotn="css ttz4l6">{borr:0;marg-top:1.875rem;marg-bottom:1.875rem;paddg:0rem;}</style><asi class="css-ttz4l6 e6pr2lz5"><style data-emotn="css 1vopbqj">{display:le-block;font-weight:700;marg:0rem;background-lor:#000000;lor:#fff;marg-top:0;paddg:0.5rem 0.75rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.875rem;le-height:1;letter-spacg:0.05rem;text-transform:upperse;}</style><h6 class="css-1vopbqj e6pr2lz3"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css ui45ov">{max-width:lc(100% - 33%px - .625rem);}</style><span class="css-ui45ov e6pr2lz1">Related Stori</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css 4narb2">{paddg:0rem;marg:0rem;list-style:none;marg-top:-0.0625rem;}</style><ul class="css-4narb2 e6pr2lz4"><style data-emotn="css tapgmw">{borr-bottom:0;borr-top:th solid black;font-fay:GlikoS,GlikoS-fallback,Geia,Tim,Serif;paddg-bottom:0.625rem;paddg-top:0.625rem;-webk-transn:lor .3s ease--out;transn:lor .3s ease--out;}@media(max-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 40.625rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.25rem;le-height:1.2;}} img{height:to;width:33%;} a{-webk-text-ratn:none;text-ratn:none;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#1C5f8B;} a:hover{lor:#1C5f8B;}</style><li class="css-tapgmw e6pr2lz2"><style data-emotn="css 1bn7a5e">{-webk-text-ratn:none;text-ratn:none;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-box-pack:start;-ms-flex-pack:start;-webk-jtify-ntent:flex-start;jtify-ntent:flex-start;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><a href="/reviews/a42355969/1993-dillac-allante-1992-jaguar-xjs-1992-merces-benz-300sl-pared/" data-vars-ga-ll-to-actn="From the Archive: 1992 Luxury-Convertible Showdown" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css r2o95m">{marg-right:0.625rem;width:33%;height:to;}</style><img src="" alt="1993 dillac allante, 1992 jaguar xjs v12, 1992 merces benz 300sl" tle="1993 Cadillac Allante, 1992 Jaguar XJS V12, 1992 Merces-Benz 300SL" width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><style data-emotn="css lte6c0">{max-width:60%;}</style><span class="css-lte6c0 ejajezk0">From the Archive: 1992 Luxury-Convertible Showdown</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-tapgmw e6pr2lz2"><a href="/reviews/a15102684/2017-merces-benz-sl-class-first-drive-review/" data-vars-ga-ll-to-actn="Driven: Refed, Relaxed 2017 Merces SL-class" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="tire, wheel, tomotive sign, tower block, grille, cy, r, metropolan area, cyspe, alloy wheel," tle="Tire, Wheel, Automotive sign, Tower block, Grille, Cy, Car, Metropolan area, Cyspe, Alloy wheel, " width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><span class="css-lte6c0 ejajezk0">Driven: Refed, Relaxed 2017 Merces SL-class</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><p data-no-id="7" class="css-aeyldl et3p2gv0">Intertgly, certa EVs have also nsumed a share this lofty tegory. "When we look at those who most serly nsired a Merces SL and then see what they purchased stead, Tla out as the number one brand," says Alexanr Edwards, print of Strategic Visn, an tomotive rearch and nsultg firm. "Tla has changed the way that those wh lots of money thk about performance and so, if someone is gog to add a performance vehicle to their fleet, Tla has e to the nsiratn set and bullied the others asi."</p><p data-no-id="8" class="css-aeyldl et3p2gv0">So why exactly do Merces persevere? A good part of is simply the marque’s rualistic mment to s herage. "For , is important to have this SL our product portfol bee, brand-wise, ’s one of the ins <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="sce the 1950s" class="body-lk css-xtkis1 et3p2gv0">sce the 1950s</a>," says Knoller. "Every there is an SL that reflects the liftyle of the time perd."</p><p data-no-id="9" class="css-aeyldl et3p2gv0">But this cisn is also predited on servicg a particularly valuable nsumer. "The SL ctomers are more loyal ctomers. So, is not only marketg to keep an in alive. But also to meet ctomer expectatns to our portfol," says Knoller. He adds, "And the hoehold e is que high." Edwards's data backs this up. "For the SL specifilly, [the buyers] are olr men who earn more than most mere mortals," he says.</p><p data-no-id="10" class="css-aeyldl et3p2gv0">Then there is simply the prtige of havg a viable player this field—particularly one that has been abdited by other petors. "A luxury upe is really cril to a premium brand. It serv as a halo," says Blickenstaff. "The visibily of a upe is far greater than the market volume would suggt part bee the loyalty of upe owners make them really effective brand ambassadors."</p><p data-no-id="11" class="css-aeyldl et3p2gv0">Fally, as wh all the bt vehicl, the ownership cisn is not entirely logil but driven by other, often more powerful forc. "There is the ratnal segmentatn, seeg the SUVs creasg and takg higher market share. On the other hand, we have the special ctomers who really love to have this kd of roadster," says Knoller. "They have the special moments life where they jt want to have fun wh their iends. So, we need a special kd of r to be able to give them goosebumps those moments."</p><p data-no-id="12" class="css-aeyldl et3p2gv0">The stats back this up as well. "Acrdg to our 2021 Total Qualy rearch study, the SL has a leral <em>perfect</em> sre on liverg the emotnal experience of fun," says Edwards. "And you don't get rid of perfectn."</p><div supprsHydratnWarng data-no-id="13" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><asi class="css-ttz4l6 e6pr2lz5"><h6 class="css-1vopbqj e6pr2lz3"><span aria-hidn="te" class="css-0 eagam8p0"></span><span class="css-ui45ov e6pr2lz1">Check Out the Competn</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><ul class="css-4narb2 e6pr2lz4"><li class="css-tapgmw e6pr2lz2"><a href="/bmw/a27702587/8-seri-gran-upe/" data-vars-ga-ll-to-actn="2024 BMW 8-Seri Gran Coupe" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="2024 bmw 8seri gran upe" tle="2024 BMW 8-seri Gran Coupe" width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><span class="css-lte6c0 ejajezk0">2024 BMW 8-Seri Gran Coupe</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-tapgmw 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eagam8p1"></span></a></li></ul></asi></div><style data-emotn="css 2ok9l4">{marg-top:1.875rem;borr-top:th solid #595959;}</style><div data-jam-id="thor-b" class="css-2ok9l4 e13rjwo40"><style data-emotn="css f0b5z8">{display:grid;grid-template-lumns:to 1;grid-lumn-gap:0.625rem;paddg-top:1.25rem;paddg-bottom:1.25rem;clear:both;}</style><div class="css-f0b5z8 e19xk9rq8"><style data-emotn="css irehmq">{borr-radi:50%;height:60px;width:60px;}@media(max-width: 48rem){{width:40px;height:40px;}}</style><span class="css-irehmq e19xk9rq1"><style data-emotn="css o0wq4v">{width:100%;height:100%;borr-radi:50%;vertil-align:middle;object-f:ver;}</style><img src="" alt="Headshot of Brett Berk" tle="Headshot of Brett Berk" width="100%" height="100%" dg="async" loadg="lazy" class="css-o0wq4v e19xk9rq3" /></span><div><style data-emotn="css 3sqxrq">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;grid-gap:4px;-webk-align-ems:basele;-webk-box-align:basele;-ms-flex-align:basele;align-ems:basele;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}</style><div class="css-3sqxrq e19xk9rq7"><span class="css-0 e19xk9rq5"><style data-emotn="css mp09sa">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;}{lor:#1C5f8B;text-ratn-lor:borr-lk-body-hover;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}</style><style data-emotn="css f3tc64">{font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}{lor:#1C5f8B;text-ratn-lor:borr-lk-body-hover;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}</style><a href="/thor/2801/brett-berk/" class="e1c1bym13 css-f3tc64 e1c1bym14"><span>Brett Berk</span></a></span></div><style data-emotn="css tw67">{marg-top:0.625rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{lor:#000000;}</style><div class="css-tw67 e19xk9rq6">Contributg Edor</div><style data-emotn="css 8u8x58">{display:-webk-box;font-fay:Charter,Geia,Tim,Serif;font-size:1rem;le-height:1.4;overflow:hidn;paddg-top:0.3125rem;-webk-box-orient:vertil;-webk-le-clamp:5;}@media(max-width: 48rem){{-webk-le-clamp:10;}}>*{display:le;} em{font-style:alic;font-fay:CharterItalic,Geia,Tim,Serif;} p{marg:0rem;} p a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;} p a:hover{text-ratn-lor:borr-lk-body-hover;}</style><div class="css-8u8x58 e19xk9rq4"><p><strong>Brett</strong> <strong>Berk </strong>(he/him) is a former prchool teacher and early childhood center director who spent a as a youth and fay rearcher and now vers the topics of kids and the to dtry for publitns cludg CNN, the <em>New York Tim</em>, <em>Popular Mechanics</em> and more. He has published a parentg book, <a href=""><em>The Gay Uncle’s Gui to Parentg</em></a><a href=""><em>, </em>and sce 2008 </a>has driven and reviewed thoands of rs for <em>Car and Driver</em> and <em>Road & Track</em>, where he is ntributg edor. He has also wrten for <em>Archectural Digt, Billboard, ELLE Der, Esquire, GQ, Travel + Leisure </em>and <em>Vany Fair.  </em> </p></div></div></div></div><style data-emotn="css ciejky">{clear:both;marg-top:1.25rem;}</style><div id="journey-le" class="css-ciejky e1cslvxz0"></div><style data-emotn="css 79elbk">{posn:relative;}</style><div class="css-79elbk eg8z2o90"><div class="css-79elbk e1tp40ll1"><div data-anchor-id="P0-6" class="css-0 e1tp40ll0"></div></div><style data-emotn="css wef49v">{display:block;grid-area:article_body;grid-lumn:article_body-start/article_body-end;grid-row:to;jtify-self:center;marg:1.25rem 0 0;max-width:unset;width:unset;}@media prt{{display:none;}}@media(max-width: 61.25rem){{m-height:28rem;}}</style><div class="css-wef49v eg8z2o92"></div></div></div></div><style data-emotn="css 550vvh">{display:block;-webk-flex-basis:20.625rem);-ms-flex-preferred-size:20.625rem);flex-basis:20.625rem);width:34%;}@media(max-width: 61.25rem){{display:none;}}</style><div 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href="/featur/a38368322/merces-amg-new-sl-reasons-why/" data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="Why Slow Sal Didn't Kill the Merces SL" data-vars-ga-outbound-lk=" class="e9l0kn00 css-by4dzp e1c1bym14"><span emProp="name">Why Slow Sal Didn't Kill the Merces SL</span></a><meta emProp="posn" ntent="3" /></li></ol></nav><style data-emotn="css ugjs">{font-fay:Gliko,Gliko-fallback,Geia,Tim,Serif;font-weight:400;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;text-align:left;}@media(max-width: 48rem){{font-size:3.5rem;le-height:0.9;}}@media(m-width: 48rem){{font-size:3.75rem;le-height:1;}}@media(m-width: 64rem){{font-size:6rem;le-height:0.9;}}</style><h1 class="css-ugjs exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>Why Slow Sal Didn't Kill the Merces SL<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css 1wcci0u">{lor:#595959;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-weight:normal;marg-bottom:0;text-align:left;}@media(max-width: 48rem){{font-size:1rem;le-height:1.4;}}@media(m-width: 48rem){{font-size:1.125rem;le-height:1.2;}} a{-webk-text-ratn:none;text-ratn:none;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:e brandColorSendary;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-weight:bold;} a:hover{lor:#000000;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-1wcci0u exadjwu8"><p>Dpe a 90 percent drop volume, Merces is rollg out a new SL. Here's why.<br /></p></div><style data-emotn="css 1wun2s4">{marg-bottom:0.625rem;paddg-right:0.3125rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} span{le-height:1.2;} a:hover{lor:#1C5f8B;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{lor:#000000;}</style><div class="css-1wun2s4 exadjwu7"><style data-emotn="css 1mxwxgn">{font-style:normal;paddg-right:0.3125rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{lor:#000000;}</style><addrs class="css-1mxwxgn ehvvd9m2"><style data-emotn="css 1cmoao6">{paddg-right:0.3125rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}</style><span class="css-1cmoao6 ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Brett Berk" tle="Headshot of Brett Berk" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css av1na2">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#1C5f8B;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/2801/brett-berk/" class="css-av1na2 e1c1bym14">Brett Berk</a></span><style data-emotn="css arn9va">{display:le-block;text-transform:upperse;marg-left:0.625rem;font-size:0.70028rem;le-height:1;}</style><time class="css-arn9va exadjwu6">Published: Dec 2, 2021</time></addrs></div></div></div></hear><style data-emotn="css 1eycfw">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg:0 to;max-width:75rem;} .e1tsp4t12{paddg-left:0rem;paddg-right:0rem;width:66%;}@media(max-width: 61.25rem){ .e1tsp4t12{width:100%;}}@media(m-width: 61.25rem) and (max-width: 90rem){ .ewisyje6{width:100%;}}@media(m-width: 90rem){ .ewisyje6{width:100%;}} .ewisyje7 .e16fvo3t0:first-child{marg-top:1.25rem;} .ewisyje7 .e16fvo3t0 {width:100%;font-fay:Inter,Helveti,Arial,Sans-serif;font-size:0.875rem;le-height:1.3;borr-llapse:llapse;} .ewisyje7 .e16fvo3t0 tr th{paddg:0.9375rem 0 0.25rem;font-size:1rem;text-align:left;} .ewisyje7 .e16fvo3t0 tr td{width:50%;vertil-align:top;paddg:0.25rem 0;borr-bottom:th solid #E8E8E8;} .ewisyje7 .e16fvo3t0 tr:last-of-type td{borr-bottom:none;} .ewisyje7 .e16fvo3t0 tr td:nth-child(odd){borr-right:1.25rem solid whe;} .ewisyje7 .e16fvo3t0 tr td:nth-child(even){borr-left:1.25rem solid whe;}@media(m-width: 61.25rem) and (max-width: 100rem){ .ewisyje7{width:100%;}}@media(m-width: 90rem){ .ewisyje7{width:100%;}}@media(m-width: 61.25rem) and (max-width: 90rem){{paddg-left:3.25rem;paddg-right:2.5rem;}}@media(m-width: 90rem){{paddg-left:0.75rem;paddg-right:2.5rem;}}</style><div class="css-1eycfw e1tsp4t11"><style data-emotn="css 1k10s9r">{marg-bottom:0.9375rem;posn:relative;marg-bottom:0.9375rem;posn:relative;}@media(max-width: 64rem){{marg-left:1rem;marg-right:1rem;}}@media(max-width: 90rem){{posn:static;}}@media(m-width: 48rem) and (max-width: 61.25rem){{marg-left:to;marg-right:to;}}@media(m-width: 61.25rem) and (max-width: 90rem){{max-width:lc(20.625rem * 2 - 1rem);marg-left:2.25rem;paddg-left:1rem;paddg-right:1rem;}}@media(m-width: 64rem){{marg-left:2.3rem;}}@media(m-width: 73.75rem){{marg-left:to;marg-right:to;max-width:75rem;paddg-left:3.25rem;paddg-right:2.5rem;posn:relative;}}@media(m-width: 90rem){{marg-left:to;marg-right:to;max-width:75rem;paddg-left:0.75rem;paddg-right:2.5rem;}}@media(m-width: 61.25rem) and (max-width: 90rem){{width:66%;paddg-left:0;paddg-right:0;}}@media(m-width: 90rem){{width:66%;paddg-left:0;paddg-right:0;}}</style><div class="standard-ntaer ntent-ntaer article-ntaer css-1k10s9r e876m0"><style data-emotn="css 1ou5x">{jtify-self:center;posn:relative;}@media(max-width: 48rem){{marg-left:-50vw;marg-right:-50vw;width:100vw;left:50%;right:50%;}}@media(m-width: 73.75rem){{width:66%;}}</style><div class="ntent-lead css-1ou5x ewisyje6"><style data-emotn="css sm2oir">{height:to;}@media(max-width: 48rem){{marg:to lc(50% - 50vw);}}@media(m-width: 48rem){{marg:to;}}</style><div class="ntent-lead-image css-sm2oir e5f9kgu2"><style data-emotn="css eag3eq">{posn:relative;height:to;}</style><div class="css-eag3eq e5f9kgu1"><style data-emotn="css 335qep">{posn:relative;width:100%;height:100%;object-f:ver;vertil-align:top;}</style><img fetchPrry="high" alt="2022 merces amg sl rear exterr" tle="2022 Merces-AMG SL rear exterr" width="4961" height="3307" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-335qep exi4f7p0" /></div><style data-emotn="css 285vyd">{le-height:1;}@media(max-width: 73.75rem){{paddg-left:0.9375rem;}}@media(m-width: 64rem){{paddg-left:0;}}</style><figptn class="css-285vyd enfs9c50"><style data-emotn="css 1gv66c8">{paddg-right:0.3125rem;lor:#595959;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70028rem;le-height:1;font-weight:400;letter-spacg:0.05rem;text-transform:upperse;}</style><span class="css-1gv66c8 e6iqd2">Merces-AMG</span></figptn></div></div><style data-emotn="css 1oa572b">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem){{width:66%;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-1oa572b ewisyje7"><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="css-aeyldl et3p2gv0">Merces has jt unveiled an all-new <style data-emotn="css xtkis1">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:#1C5f8B;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-weight:bold;}{lor:#000000;text-ratn-lor:borr-lk-body-hover;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="SL roadster" class="body-lk css-xtkis1 et3p2gv0">SL roadster</a>. But the seventh generatn of <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="this in" class="body-lk css-xtkis1 et3p2gv0">this in</a>—the longt-nng nameplate om the longt-nng tomaker—enters a shiftg marketplace. As recently as the early 2000s, Merces regularly sold around 13,000 SLs annually. Last year, jt 1300 moved off aler lots. </p><p data-no-id="2" class="css-aeyldl et3p2gv0">So what happened, and why do Merces ntue to bother?</p><p data-no-id="3" class="css-aeyldl et3p2gv0">Well, for one thg, tcks and crossovers have voured the market share of every vehicle tegory. "Of urse the SUV segment is the one makg huge progrs year over year," says Michael Knoller, global head of marketg and sal for Merces-AMG, which veloped the latt SL. </p><p data-no-id="4" class="css-aeyldl et3p2gv0">Merces's own mol proliferatn has also had a nnibalizg effect. "When you look at the U.S. market, I thk you have to clu, addn to the re segment, we've offered <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="the S-class upe and brlet" class="body-lk css-xtkis1 et3p2gv0">the S-class upe and brlet</a>, and <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="the Merces-AMG GT roadster" class="body-lk css-xtkis1 et3p2gv0">the Merces-AMG GT roadster</a>," Knoller says. Two-door S-class <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="have been elimated" class="body-lk css-xtkis1 et3p2gv0">have been elimated</a>, and the GT will bee even more of a purebred sports r, ially leavg more room for the SL to fulfill s missn of patrollg the world's Roo Driv. </p><p data-no-id="5" class="css-aeyldl et3p2gv0">The re-entry to the market of a viable former petor, the form of <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="the Lex LC" class="body-lk css-xtkis1 et3p2gv0">the Lex LC</a>, has also had an impact. "As far as sal, the LC is gog to e around 3000 uns this year," says Todd Blickenstaff, Lex product marketg manager for the brand's <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="strenuoly handsome" class="body-lk css-xtkis1 et3p2gv0">strenuoly handsome</a> luxury-sport upe/nvertible. "That's up almost 35 percent om last year."<br /></p><div supprsHydratnWarng data-no-id="6" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><style data-emotn="css ttz4l6">{borr:0;marg-top:1.875rem;marg-bottom:1.875rem;paddg:0rem;}</style><asi class="css-ttz4l6 e6pr2lz5"><style data-emotn="css 1vopbqj">{display:le-block;font-weight:700;marg:0rem;background-lor:#000000;lor:#fff;marg-top:0;paddg:0.5rem 0.75rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.875rem;le-height:1;letter-spacg:0.05rem;text-transform:upperse;}</style><h6 class="css-1vopbqj e6pr2lz3"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css ui45ov">{max-width:lc(100% - 33%px - .625rem);}</style><span class="css-ui45ov e6pr2lz1">Related Stori</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css 4narb2">{paddg:0rem;marg:0rem;list-style:none;marg-top:-0.0625rem;}</style><ul class="css-4narb2 e6pr2lz4"><style data-emotn="css tapgmw">{borr-bottom:0;borr-top:th solid black;font-fay:GlikoS,GlikoS-fallback,Geia,Tim,Serif;paddg-bottom:0.625rem;paddg-top:0.625rem;-webk-transn:lor .3s ease--out;transn:lor .3s ease--out;}@media(max-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 40.625rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.25rem;le-height:1.2;}} img{height:to;width:33%;} a{-webk-text-ratn:none;text-ratn:none;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#1C5f8B;} a:hover{lor:#1C5f8B;}</style><li class="css-tapgmw e6pr2lz2"><style data-emotn="css 1bn7a5e">{-webk-text-ratn:none;text-ratn:none;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-box-pack:start;-ms-flex-pack:start;-webk-jtify-ntent:flex-start;jtify-ntent:flex-start;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><a href="/reviews/a42355969/1993-dillac-allante-1992-jaguar-xjs-1992-merces-benz-300sl-pared/" data-vars-ga-ll-to-actn="From the Archive: 1992 Luxury-Convertible Showdown" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css r2o95m">{marg-right:0.625rem;width:33%;height:to;}</style><img src="" alt="1993 dillac allante, 1992 jaguar xjs v12, 1992 merces benz 300sl" tle="1993 Cadillac Allante, 1992 Jaguar XJS V12, 1992 Merces-Benz 300SL" width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><style data-emotn="css lte6c0">{max-width:60%;}</style><span class="css-lte6c0 ejajezk0">From the Archive: 1992 Luxury-Convertible Showdown</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-tapgmw e6pr2lz2"><a href="/reviews/a15102684/2017-merces-benz-sl-class-first-drive-review/" data-vars-ga-ll-to-actn="Driven: Refed, Relaxed 2017 Merces SL-class" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="tire, wheel, tomotive sign, tower block, grille, cy, r, metropolan area, cyspe, alloy wheel," tle="Tire, Wheel, Automotive sign, Tower block, Grille, Cy, Car, Metropolan area, Cyspe, Alloy wheel, " width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><span class="css-lte6c0 ejajezk0">Driven: Refed, Relaxed 2017 Merces SL-class</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><p data-no-id="7" class="css-aeyldl et3p2gv0">Intertgly, certa EVs have also nsumed a share this lofty tegory. "When we look at those who most serly nsired a Merces SL and then see what they purchased stead, Tla out as the number one brand," says Alexanr Edwards, print of Strategic Visn, an tomotive rearch and nsultg firm. "Tla has changed the way that those wh lots of money thk about performance and so, if someone is gog to add a performance vehicle to their fleet, Tla has e to the nsiratn set and bullied the others asi."</p><p data-no-id="8" class="css-aeyldl et3p2gv0">So why exactly do Merces persevere? A good part of is simply the marque’s rualistic mment to s herage. "For , is important to have this SL our product portfol bee, brand-wise, ’s one of the ins <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="sce the 1950s" class="body-lk css-xtkis1 et3p2gv0">sce the 1950s</a>," says Knoller. "Every there is an SL that reflects the liftyle of the time perd."</p><p data-no-id="9" class="css-aeyldl et3p2gv0">But this cisn is also predited on servicg a particularly valuable nsumer. "The SL ctomers are more loyal ctomers. So, is not only marketg to keep an in alive. But also to meet ctomer expectatns to our portfol," says Knoller. He adds, "And the hoehold e is que high." Edwards's data backs this up. "For the SL specifilly, [the buyers] are olr men who earn more than most mere mortals," he says.</p><p data-no-id="10" class="css-aeyldl et3p2gv0">Then there is simply the prtige of havg a viable player this field—particularly one that has been abdited by other petors. "A luxury upe is really cril to a premium brand. It serv as a halo," says Blickenstaff. "The visibily of a upe is far greater than the market volume would suggt part bee the loyalty of upe owners make them really effective brand ambassadors."</p><p data-no-id="11" class="css-aeyldl et3p2gv0">Fally, as wh all the bt vehicl, the ownership cisn is not entirely logil but driven by other, often more powerful forc. "There is the ratnal segmentatn, seeg the SUVs creasg and takg higher market share. On the other hand, we have the special ctomers who really love to have this kd of roadster," says Knoller. "They have the special moments life where they jt want to have fun wh their iends. So, we need a special kd of r to be able to give them goosebumps those moments."</p><p data-no-id="12" class="css-aeyldl et3p2gv0">The stats back this up as well. "Acrdg to our 2021 Total Qualy rearch study, the SL has a leral <em>perfect</em> sre on liverg the emotnal experience of fun," says Edwards. "And you don't get rid of perfectn."</p><div supprsHydratnWarng data-no-id="13" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><asi class="css-ttz4l6 e6pr2lz5"><h6 class="css-1vopbqj e6pr2lz3"><span aria-hidn="te" class="css-0 eagam8p0"></span><span class="css-ui45ov e6pr2lz1">Check Out the Competn</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><ul class="css-4narb2 e6pr2lz4"><li class="css-tapgmw e6pr2lz2"><a href="/bmw/a27702587/8-seri-gran-upe/" data-vars-ga-ll-to-actn="2024 BMW 8-Seri Gran Coupe" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="2024 bmw 8seri gran upe" tle="2024 BMW 8-seri Gran Coupe" width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><span class="css-lte6c0 ejajezk0">2024 BMW 8-Seri Gran Coupe</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-tapgmw e6pr2lz2"><a href="/lex/a27436463/lc/" data-vars-ga-ll-to-actn="2024 Lex LC" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="2024 lex lc" tle="2024 Lex LC" width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><span class="css-lte6c0 ejajezk0">2024 Lex LC</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-tapgmw e6pr2lz2"><a href="/porsche/a27435743/911/" data-vars-ga-ll-to-actn="2024 Porsche 911" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="2024 porsche 911 dakar" tle="2024 Porsche 911 Dakar" width="33%" height="100%" dg="async" loadg="lazy" image-align="left" class="css-r2o95m e6pr2lz0" /><span class="css-lte6c0 ejajezk0">2024 Porsche 911</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><style data-emotn="css 2ok9l4">{marg-top:1.875rem;borr-top:th solid #595959;}</style><div data-jam-id="thor-b" class="css-2ok9l4 e13rjwo40"><style data-emotn="css f0b5z8">{display:grid;grid-template-lumns:to 1;grid-lumn-gap:0.625rem;paddg-top:1.25rem;paddg-bottom:1.25rem;clear:both;}</style><div class="css-f0b5z8 e19xk9rq8"><style data-emotn="css irehmq">{borr-radi:50%;height:60px;width:60px;}@media(max-width: 48rem){{width:40px;height:40px;}}</style><span class="css-irehmq e19xk9rq1"><style data-emotn="css o0wq4v">{width:100%;height:100%;borr-radi:50%;vertil-align:middle;object-f:ver;}</style><img src="" alt="Headshot of Brett Berk" tle="Headshot of Brett Berk" width="100%" height="100%" dg="async" loadg="lazy" class="css-o0wq4v e19xk9rq3" /></span><div><style data-emotn="css 3sqxrq">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;grid-gap:4px;-webk-align-ems:basele;-webk-box-align:basele;-ms-flex-align:basele;align-ems:basele;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}</style><div class="css-3sqxrq e19xk9rq7"><span class="css-0 e19xk9rq5"><style data-emotn="css mp09sa">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;}{lor:#1C5f8B;text-ratn-lor:borr-lk-body-hover;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}</style><style data-emotn="css f3tc64">{font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}{lor:#1C5f8B;text-ratn-lor:borr-lk-body-hover;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;lor:#000000;}</style><a href="/thor/2801/brett-berk/" class="e1c1bym13 css-f3tc64 e1c1bym14"><span>Brett Berk</span></a></span></div><style data-emotn="css tw67">{marg-top:0.625rem;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-size:0.70003rem;le-height:1.2;text-transform:upperse;letter-spacg:0.1rem;text-align:left;} a{lor:#1C5f8B;-webk-text-ratn:none;text-ratn:none;} a:hover{lor:#000000;}</style><div class="css-tw67 e19xk9rq6">Contributg Edor</div><style data-emotn="css 8u8x58">{display:-webk-box;font-fay:Charter,Geia,Tim,Serif;font-size:1rem;le-height:1.4;overflow:hidn;paddg-top:0.3125rem;-webk-box-orient:vertil;-webk-le-clamp:5;}@media(max-width: 48rem){{-webk-le-clamp:10;}}>*{display:le;} em{font-style:alic;font-fay:CharterItalic,Geia,Tim,Serif;} p{marg:0rem;} p a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;} p a:hover{text-ratn-lor:borr-lk-body-hover;}</style><div class="css-8u8x58 e19xk9rq4"><p><strong>Brett</strong> <strong>Berk </strong>(he/him) is a former prchool teacher and early childhood center director who spent a as a youth and fay rearcher and now vers the topics of kids and the to dtry for publitns cludg CNN, the <em>New York Tim</em>, <em>Popular Mechanics</em> and more. He has published a parentg book, <a href=""><em>The Gay Uncle’s Gui to Parentg</em></a><a href=""><em>, </em>and sce 2008 </a>has driven and reviewed thoands of rs for <em>Car and Driver</em> and <em>Road & Track</em>, where he is ntributg edor. He has also wrten for <em>Archectural Digt, Billboard, ELLE Der, Esquire, GQ, Travel + Leisure </em>and <em>Vany Fair.  </em> </p></div></div></div></div><style data-emotn="css ciejky">{clear:both;marg-top:1.25rem;}</style><div id="journey-le" class="css-ciejky e1cslvxz0"></div><style data-emotn="css 79elbk">{posn:relative;}</style><div class="css-79elbk eg8z2o90"><div class="css-79elbk e1tp40ll1"><div data-anchor-id="P0-6" class="css-0 e1tp40ll0"></div></div><style data-emotn="css wef49v">{display:block;grid-area:article_body;grid-lumn:article_body-start/article_body-end;grid-row:to;jtify-self:center;marg:1.25rem 0 0;max-width:unset;width:unset;}@media prt{{display:none;}}@media(max-width: 61.25rem){{m-height:28rem;}}</style><div class="css-wef49v eg8z2o92"></div></div></div></div><style data-emotn="css 550vvh">{display:block;-webk-flex-basis:20.625rem);-ms-flex-preferred-size:20.625rem);flex-basis:20.625rem);width:34%;}@media(max-width: 61.25rem){{display:none;}}</style><div class="css-550vvh e1tsp4t10"><div><style data-emotn="css 1tuodqg">{width:330px;paddg-left:30px;}</style><div id="ad-article-rail-flt-wrapper" class="vertil-ad css-1tuodqg eqm02p30"><style data-emotn="css rexf3d">{display:block;posn:-webk-sticky;posn:sticky;top:7rem;}@media(max-width: 61.25rem){{display:none;}}</style><div class="vertilAdSticky css-rexf3d eqm02p32"><style data-emotn="css h6nia7">{m-height:323px;top:7rem;}@media(max-width: 61.25rem){{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;-webk-box-pack:jtify;-webk-jtify-ntent:space-between;jtify-ntent:space-between;}}@media(m-width: 48rem){{m-height:138px;}}@media(max-width: 61.25rem){{ntent:"";display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;borr-bottom:th solid #E8E8E8;}}</style><div class="standard-article-vertil-ad css-h6nia7 eqm02p31"><style data-emotn="css 14b96eg">{m-width:18.75rem;text-align:center;}</style><div id="gpt-ad-vertil-top" class="ad-ntaer css-14b96eg e1hka4w80"></div></div></div></div></div></div></div><div data-teractive="WatchNext-1" class="css-0 e10xr3vp6"><style data-emotn="css 1pqv15d">{marg-bottom:1.875rem;marg-top:1.875rem;paddg:0 0.938rem;}@media(m-width: 40.625rem){{paddg:0 2.5rem;}}</style><div data-embed="watch-next" class="css-1pqv15d e10xr3vp5"><style data-emotn="css 14vh9p">{text-align:center;marg:0 to;max-width:60rem;}</style><div class="css-14vh9p e10xr3vp4"><style data-emotn="css 1sowyjy">{marg-bottom:1.25rem;}</style><div class="css-1sowyjy e10xr3vp3"><style data-emotn="css ihpsgf">{borr-bottom:th solid black;display:le-block;font-fay:Interstate,Interstate-fallback,Helveti,Arial,Sans-serif;font-weight:700;letter-spacg:0.1rem;marg:0rem;marg-bottom:0.3125rem;paddg-bottom:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.75rem;le-height:1;}}@media(m-width: 48rem){{font-size:0.875rem;le-height:1;}}@media(m-width: 64rem){{font-size:1.125rem;le-height:1.2;}}</style><h6 class="css-ihpsgf e10xr3vp2"><span aria-hidn="te" class="css-0 eagam8p0"></span><span class="css-0 e10xr3vp1">Watch Next</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css 19hbnyc">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;font-fay:GlikoS,GlikoS-fallback,Geia,Tim,Serif;font-weight:normal;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;marg:0rem;m-height:to;}@media(max-width: 48rem){{font-size:1.75rem;le-height:1.1;}}@media(m-width: 48rem){{font-size:2rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:2rem;le-height:1.1;}}</style><h6 class="css-19hbnyc e10xr3vp0"> </h6></div><style data-emotn="css b3y6x">{marg-bottom:0.9375rem;--aspect-rat:56.25%;} {posn:absolute;marg:0rem;}{ntent:"";display:block;height:0rem;width:100%;}@media(max-width: 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