Ford’s ‘Very Gay Raptor’ Set to Refe ‘Tough’ at Goodwood | Ford of Europe | Ford Media Center

Contents:

• FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
• FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?
• FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
• FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL
• FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL
• FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB
• FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL
• FORD VERY GAY RANGER RAPTOR MAK COLORFUL DEBUT AT GOODWOOD
• FORD RPONDS TO HOMOPHOBIC TROLL BY CREATG A ‘VERY GAY’ TCK

FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD

A spokperson for Ford said an email to Rters, “The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay. Ford did not release a new “Very Gay Raptor” ad mpaign 2023; the onle vio dat to article was produced by the Rters Fact Check team.

This year, 's a new Ford Bron Wildtrak 2-door and wears the same rabow and glter gold livery as last year's "Very Gay Raptor" built rponse to an ter troll. -But that blue lor is very Gay!! In rponse, Ford created the rabow Ranger Raptor, postg on social media, "'Very Gay' was a pliment, right?

FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?

“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship.

GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri. The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond. As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player.

Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics. In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3. 0-lre EBoost V6 homologated CO2 emissns 315 g/km and homologated fuel efficiency om 13. It looks like the Ford executiv who uld have stopped their brand om beg the “Bud Light of Tcks” had already done the ed a year ago, when they ran the “Very Gay Raptor” — y, that is s real name — at a major motorsports event.

FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL

The ad featur the Worlds Strongt Men to nvce you how tough the new “Very Gay Raptor” really is!

FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL

The ad shared by London featur Rob Kearney, the first openly gay petor the World’s Strongt Man petn, talkg up the allyship he found the event. Others also recently posted promotnal vios of the “Very Gay Raptor, ” a rabow flag-becked versn of the $56, 000-pl tw-turbo performance tck:.

FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB

The only thg that’s wrong about the statements is that the “Very Gay Raptor” isn’t somethg new. “Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg ‘Very Gay Raptor’ and the Next-Gen Ranger Raptor along for the ri, ” Ford said a news release last June, clarg that the tck would “refe ‘tough. “Created 2021, ‘Very Gay Raptor’ was born rponse to a negative ment on social media, wh Ford renrg s most bada** nameplate sparklg gold adorned wh rabow graphics, ” the news release said.

‘Very Gay’ was a pliment, right?

FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL

✨? #VeryGayRaptor.

FORD VERY GAY RANGER RAPTOR MAK COLORFUL DEBUT AT GOODWOOD

Footage of the “Very Gay Raptor” also featur promently a rep of Ford’s numero petn rs and productn specials at Goodwood last year:. Whereas prevly an ostentatly woke mpaign specifilly targetg nsumer products that are cidly unwoke would fly unr the radar for most people, the “Very Gay Raptor” sudnly seems like a “Very Bad Ia” — particularly for a pany stgglg other areas at prent that has to sell the Ford Ranger Raptor to a mostly male, generally nservative clientele that’s not nsirg a sendhand Nissan Leaf the Raptor’s stead. (Before Mulvaney), ’ll be cur to see what Ford do wh the “Very Gay Raptor” and what kd of publicy gets over the next few months.

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FORD RPONDS TO HOMOPHOBIC TROLL BY CREATG A ‘VERY GAY’ TCK

While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative. That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear .

One menter om Germany, however, scribed the choice of blue lor as "very gay.

The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like?