Gay Water - Cynil, Pat-By-Numbers Virtue-Surfg Start-Up? Or Beverage Indtry Unirn Wh Gift Of Gay Rights? - Towleroad Gay News

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Today marks the release of a new ready-to-drk (RTD) brand, Gay Water, has arrived and ’s found and ground the LGBTQ+ muny.

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

* vodka gay pride *

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY

For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny. * vodka gay pride *

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney. * vodka gay pride *

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

In a sea of nned cktails, Gay Water wants to stand out.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * vodka gay pride *

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Urban Dictnary, "Gay Water" is "A vodka soda water wh lemon or lime. A gay man's perfect gateway to a good buzz and a small waistle." In a sentence: * vodka gay pride *

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

2023 / 2024 Gay Pri Calendar and Para Gui. Gui to many of the biggt and bt LGBTQ+ Pris Europe, USA and beyond. When is Pri? * vodka gay pride *

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

(Photo: Gay Water). Gay Water is a new vodka soda pany lookg to shake thgs up and reprent the queer muny by stigmatizg the word gay wh s boozy nned beverag.

GAY PRI CALENDAR

The fn of “gay” means “happy, ” yet over the years perceptn of the word shifted to negative as people began g as a disparagg term for people and thgs. “There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, ” says Spencer Hodson, Founr and CEO of Gay Water.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

First wh Mom Water then Dad Water and now Gay Water.

*BEAR-MAGAZINE.COM* VODKA GAY PRIDE

It’s Here, It’s Queer: Introducg Gay Water, A LGBTQIA+ Canned Vodka Soda Brand Aimg to Dtigmatize the Word Gay .

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