Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

gay area hamptons

Article on changg scene Hamptons, where young, gay party crowd has given way to more staid socializg as area's gay populatn grows olr, richer and more upled-up; photos (M)

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

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“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

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Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

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“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. The party was a $90-a-person fund-raiser for New York Cy's Lbian, Gay, Bisexual and Transgenr Communy Center, held at the home of Bce Anrson and Ken Kuch, which was draped a rabow-striped Gay Pri fund-raiser, s third year, attracted 750 guts, far more than the past, no small part bee was jt steps om Two Mile Hollow Beach, where on the eveng of June 13 two men were arrted for havg oral sex.

It was a highly publicized cint at a longtime gay beach.

Many gay Hampton, while acknowledgg the illegaly, viewed the arrts as a form of harassment, prompted by prsure om a lol homeowner's associatn.

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Ined, the anizers of the fund-raiser said they nsired the large, joyo turnout a symbolic many ways the mostly male party -- and the beach cint and pickup scene themselv -- are anachronisms, remiscent of an earlier era when the Hamptons were a statn for many gay sgl their 20's, who easily met at bars like the Swamp.

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Today there is no gay bar anywhere between Southampton and Montk, and the gay Hamptons have bee a staid place where people socialize over dner and talk of kchen renovatns and children's play dat.

The area's gay populatn has grown olr, richer and more upled-up.

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