Co la gay pri hi-r stock photography and imag - Alamy

Contents:

• CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
• CO LA GAY PRI STOCK PHOTOS AND IMAG
• HOW CORPORATNS ARE PROFG OM GAY PRI

CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS

REUTERS/Mike Blake/File PhotoNEW YORK (Rters) - Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln. Marketg Week also gay-themed movi and televisn shows are monplace, advertisg has been slower to embrace same-sex upl, pecially among marquee ad, part of the pany’s global “Taste the Feelg” mpaign, featur a teenage girl oglg the pool boy om a downstairs wdow while her brother do the same om duo race to the reigerator and try to trip each other a bid to be the first to give the open-shirted worker an ice-ld Coke as the Italian song “Come Prima” plays the background. When pasta pany Barilla announced they would never feature a gay uple their advertisg, Buoni took the opportuny to support the LGBT muny an ad statg, “Pasta for all.

CO LA GAY PRI STOCK PHOTOS AND IMAG

GAP clothg store logo at storeont nverted the Gay Pri lor schemeGetty. In few ways is this measure as effective as the workplace: A recent Glassdoor survey nducted by The Harris Poll reveals that 53% of LGBTQ employe (lbian, gay, bisexual, transgenr and queer/qutng) have experienced or wnsed anti-LGBTQ ments by -workers. The $32-billn beverage and snack foods brand operat an LGBTQA Bs Rource Group (lbian, gay, bisexual, transgenr, queer/qutng and asexual), operatn for almost 15 years, and was among the first pani to support new U.

Standards for LGBTI (lbian, gay, bisexual, transgenr and tersex) rights. Gap has anized a group wh the pany lled GEAR — Gay Employe, Alli and Rourc — dited to creatg an clive and supportive environment for s LGBTQ employe. When a pany’s CEO is gay, you n expect opens s arms to all members of the LGBTQ muny, and Apple has done so sce long before appotg Tim Cook.

After petor Pepsi had already cid 2004 to offer Diet Pepsi to the gays, Diet Coke joed them the gay media 2007. There even was a parody appeal to the seemgly perpetually health-nsc gay market, the Diet Coke ads askg the qutn, "Sparklg or Sparklg?

HOW CORPORATNS ARE PROFG OM GAY PRI

Gay nsumers are "big drkers of Diet Coke and big followers of the Osrs, " noted San McDermott, spokwoman for Co-Cola. ' " They realized the answer was gay nsumers.

In Poland, Co-Cola troduced Burn energy drk through gay publitns, cludg Replika and Ayor, gay web s, and as the sponsor of LGBT party events gay clubs. In 2013 Diet Coke featured gay fashn signer Marc Jabs, who also signed a number of ns for the brand - like (gay) precsors Jean-Pl Gltier did 2012 and Karl Lagerfeld 2011. Inspe of their good ratgs, like the HRC x, Coke still suffered protts for s sponsorship of the 2014 Wter Olympics Sochi, which were darkened by ntroversy, largely due to Rsia's anti-gay laws.

Major sponsors Co-Cola and McDonald’s were among those who saw their promotnal efforts on social media virtually hijacked by gay rights activists who mand that they drop their support of the gam light of the unstable social suatn Rsia, as well as for the safety of g Olympic athlet of the LGBT muny. Gay awards boss for The Out the Cy and G3 Magaze Awards the UK chucked Co-Cola off their shortlist after refal to speak out on LGBTI rights Rsia. They had nomated Co-Cola s Brand of the Year tegory for what are dubbed ‘Bra’s gay Osrs’.

After the lnch of the “Share a Coke” mpaign South Ai 2014, which you uld personalize a virtual n of Coke, the pany was lled out for preventg ers om typg words associated wh homosexualy.