Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln.
Contents:
- CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
- CO LA GAY PRI STOCK PHOTOS AND IMAG
- HOW CORPORATNS ARE PROFG OM GAY PRI
CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
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REUTERS/Mike Blake/File PhotoNEW YORK (Rters) - Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln.
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Marketg Week also gay-themed movi and televisn shows are monplace, advertisg has been slower to embrace same-sex upl, pecially among marquee ad, part of the pany’s global “Taste the Feelg” mpaign, featur a teenage girl oglg the pool boy om a downstairs wdow while her brother do the same om duo race to the reigerator and try to trip each other a bid to be the first to give the open-shirted worker an ice-ld Coke as the Italian song “Come Prima” plays the background.
When pasta pany Barilla announced they would never feature a gay uple their advertisg, Buoni took the opportuny to support the LGBT muny an ad statg, “Pasta for all. GAP clothg store logo at storeont nverted the Gay Pri lor schemeGetty. In few ways is this measure as effective as the workplace: A recent Glassdoor survey nducted by The Harris Poll reveals that 53% of LGBTQ employe (lbian, gay, bisexual, transgenr and queer/qutng) have experienced or wnsed anti-LGBTQ ments by -workers.
HOW CORPORATNS ARE PROFG OM GAY PRI
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The $32-billn beverage and snack foods brand operat an LGBTQA Bs Rource Group (lbian, gay, bisexual, transgenr, queer/qutng and asexual), operatn for almost 15 years, and was among the first pani to support new U. Standards for LGBTI (lbian, gay, bisexual, transgenr and tersex) rights.
Gap has anized a group wh the pany lled GEAR — Gay Employe, Alli and Rourc — dited to creatg an clive and supportive environment for s LGBTQ employe. When a pany’s CEO is gay, you n expect opens s arms to all members of the LGBTQ muny, and Apple has done so sce long before appotg Tim Cook. After petor Pepsi had already cid 2004 to offer Diet Pepsi to the gays, Diet Coke joed them the gay media 2007.
The beverage manufacturg pany lerally signed Coke ns wh Fanta si them. LGBT muny | This Coke is a Fanta | Co-Cola | Gay | Pri day * coke gay pride can *
There even was a parody appeal to the seemgly perpetually health-nsc gay market, the Diet Coke ads askg the qutn, "Sparklg or Sparklg?
Gay nsumers are "big drkers of Diet Coke and big followers of the Osrs, " noted San McDermott, spokwoman for Co-Cola. ' " They realized the answer was gay nsumers.