The beverage manufacturg pany lerally signed Coke ns wh Fanta si them. LGBT muny | This Coke is a Fanta | Co-Cola | Gay | Pri day
Contents:
- COMPANI TOUT GAY RIGHTS DURG PRI, GIVE TO ANTI-LGBT POLICIANS
- US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT
- CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
COMPANI TOUT GAY RIGHTS DURG PRI, GIVE TO ANTI-LGBT POLICIANS
Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln. * coke gay pride *
When pasta pany Barilla announced they would never feature a gay uple their advertisg, Buoni took the opportuny to support the LGBT muny an ad statg, “Pasta for all. It’s crazy that this even needs to be said, but all LGBTQ people should boytt the Herage of Pri until they make sure none of the sponsors fund anti-gay legislatn. Lotn: Fully Remote Grdr offers a platform for members of the gay, bisexual, transgenr and other queer muni to explore datg optns and nnect wh fellow ers their area.
After petor Pepsi had already cid 2004 to offer Diet Pepsi to the gays, Diet Coke joed them the gay media 2007. There even was a parody appeal to the seemgly perpetually health-nsc gay market, the Diet Coke ads askg the qutn, "Sparklg or Sparklg? Gay nsumers are "big drkers of Diet Coke and big followers of the Osrs, " noted San McDermott, spokwoman for Co-Cola.
US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT
* coke gay pride *
' " They realized the answer was gay nsumers. In Poland, Co-Cola troduced Burn energy drk through gay publitns, cludg Replika and Ayor, gay web s, and as the sponsor of LGBT party events gay clubs. In 2013 Diet Coke featured gay fashn signer Marc Jabs, who also signed a number of ns for the brand - like (gay) precsors Jean-Pl Gltier did 2012 and Karl Lagerfeld 2011.
Inspe of their good ratgs, like the HRC x, Coke still suffered protts for s sponsorship of the 2014 Wter Olympics Sochi, which were darkened by ntroversy, largely due to Rsia's anti-gay laws. Major sponsors Co-Cola and McDonald’s were among those who saw their promotnal efforts on social media virtually hijacked by gay rights activists who mand that they drop their support of the gam light of the unstable social suatn Rsia, as well as for the safety of g Olympic athlet of the LGBT muny. Gay awards boss for The Out the Cy and G3 Magaze Awards the UK chucked Co-Cola off their shortlist after refal to speak out on LGBTI rights Rsia.
They had nomated Co-Cola s Brand of the Year tegory for what are dubbed ‘Bra’s gay Osrs’. After the lnch of the “Share a Coke” mpaign South Ai 2014, which you uld personalize a virtual n of Coke, the pany was lled out for preventg ers om typg words associated wh homosexualy.
CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
Among the banned list of words the mpaign - cludg f*ck, sex, homo, and dyke - ers were also prohibed om enterg the word gay. ” The same thg happened if you tried to type the word “homo” - yet typg “straight” and “hetero” both worked the promotnal tool.
Grace scribed Co-Cola’s 2014 Super Bowl mercial - marked by NBC as “Coke featur first gay fay to appear a Super Bowl ad” - as one of the bt exampl of “Incln based marketg”.
Over 111 ln people watched , and the gay uple (wh kid) there was not noticed by many, as was clud as-a-matter-of-factly among many others suatns that reflected the diversy of Amerin society. Nobody seemed to notice the gay sends, though. While the mercial most European markets showed multiple imag of happy moments life, cludg a same-sex uple gettg married, the versn that was shown Ireland the gay uple was replaced by a betiful ter-racial uple.