Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln.
Contents:
- COMPANI TOUT GAY RIGHTS DURG PRI, GIVE TO ANTI-LGBT POLICIANS
- US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT
- CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
COMPANI TOUT GAY RIGHTS DURG PRI, GIVE TO ANTI-LGBT POLICIANS
* coke gay pride *
When pasta pany Barilla announced they would never feature a gay uple their advertisg, Buoni took the opportuny to support the LGBT muny an ad statg, “Pasta for all.
US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT
The beverage manufacturg pany lerally signed Coke ns wh Fanta si them. LGBT muny | This Coke is a Fanta | Co-Cola | Gay | Pri day * coke gay pride *
It’s crazy that this even needs to be said, but all LGBTQ people should boytt the Herage of Pri until they make sure none of the sponsors fund anti-gay legislatn.
Lotn: Fully Remote Grdr offers a platform for members of the gay, bisexual, transgenr and other queer muni to explore datg optns and nnect wh fellow ers their area. After petor Pepsi had already cid 2004 to offer Diet Pepsi to the gays, Diet Coke joed them the gay media 2007. There even was a parody appeal to the seemgly perpetually health-nsc gay market, the Diet Coke ads askg the qutn, "Sparklg or Sparklg?
CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS
Gay nsumers are "big drkers of Diet Coke and big followers of the Osrs, " noted San McDermott, spokwoman for Co-Cola. ' " They realized the answer was gay nsumers. In Poland, Co-Cola troduced Burn energy drk through gay publitns, cludg Replika and Ayor, gay web s, and as the sponsor of LGBT party events gay clubs.
In 2013 Diet Coke featured gay fashn signer Marc Jabs, who also signed a number of ns for the brand - like (gay) precsors Jean-Pl Gltier did 2012 and Karl Lagerfeld 2011. Inspe of their good ratgs, like the HRC x, Coke still suffered protts for s sponsorship of the 2014 Wter Olympics Sochi, which were darkened by ntroversy, largely due to Rsia's anti-gay laws.
Major sponsors Co-Cola and McDonald’s were among those who saw their promotnal efforts on social media virtually hijacked by gay rights activists who mand that they drop their support of the gam light of the unstable social suatn Rsia, as well as for the safety of g Olympic athlet of the LGBT muny.